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We are looking for a highly proactive and commercially aware Social Media & Community Executive to own Flipdish’s in-market brand presence across the UK and Ireland. This role will be responsible for capturing and amplifying real customer stories, building visible community presence, and ensuring Flipdish consistently shows up as an active, credible, and trusted partner in its core growth markets. The role combines on-the-ground customer engagement with content creation and distribution. It will involve regular site visits with customers, working closely with Sales and Marketing to identify strong customer stories. These stories will then be translated into high-quality social and brand content that reflects the reality of running hospitality businesses with Flipdish. In addition, the role will support the Digital Demand Generation Lead with executional paid social activity across Meta and PPC, particularly in creative testing, audience iteration, and campaign optimisation. This role acts as a connective layer between our customers and our brand, ensuring that customer success, growth, and momentum are consistently and authentically reflected in the market. While not directly revenue-owning, the role plays a critical supporting function in strengthening brand trust, supporting sales conversations with fresh social proof, and reinforcing Flipdish’s position as a leading local partner for hospitality operators.
Job Responsibility:
Build relationships with Flipdish customers across the UK and Ireland through regular on-site visits
Identify, capture, and develop authentic customer success stories that reflect real operational and commercial outcomes
Create high-quality video, photo, and written content that amplifies the voice of the customer and showcases Flipdish in real-world use
Own and manage Flipdish’s social media presence across priority channels including LinkedIn, Instagram, and TikTok
Maintain a consistent weekly publishing cadence aligned to brand, commercial, and regional priorities
Ensure social content reflects momentum, customer success, and market presence rather than promotional or campaign-led messaging
Work closely with Sales and Customer Success to identify customers suitable for storytelling and case study development
Support commercial teams with up-to-date customer proof for sales conversations, partnerships, events, and presentations
Collaborate with leadership and marketing on larger storytelling moments, launches, and campaigns where customer involvement is required
Provide in-market support for VP of Marketing for customer-led events, PR moments, and partnerships
Attend relevant industry events to capture content and strengthen Flipdish’s community presence where appropriate
Coordinate with internal teams to ensure customer participation is well-managed and aligned with brand standards
Support the Digital Demand Generation Lead with day-to-day management of B2B paid social accounts across Meta and TikTok
Execute campaign builds, creative testing, audience setup, and optimisation under direction from the Demand Generation Lead
Collaborate on translating customer stories and content into paid social creative for prospecting and retargeting
Ensure paid social activity remains aligned with brand guidelines and messaging standards
Requirements:
Experience managing social media and content for a B2B or B2B2C brand, ideally in SaaS, hospitality, or a customer-centric industry
Comfortable engaging with customers in person and building relationships quickly
Strong storytelling instincts with the ability to translate real-world experiences into compelling content
Confident working cross-functionally with Sales, Marketing, and Customer Success
Highly organised, self-directed, and comfortable operating with autonomy
Comfortable supporting B2B paid social execution across Meta and TikTok, working closely with a demand generation lead
Based in London, with willingness to travel across the UK and Ireland
Strong attention to brand tone of voice and content quality is essential
Nice to have:
Experience working with hospitality brands, restaurants, or operators is an advantage
What we offer:
All permanent employees qualify for our share scheme
We believe in balance, not burnout
We’re a company that values diversity, inclusion, and wellbeing as standard
Beautiful offices in bustling cities like Dublin, London and Karachi