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The Social Media & Communications Manager will collaborate across marketing, sales, and product teams to help power our top-of-funnel marketing. In this global role, you’ll lead content production, social media strategy and contribute to PR and influencer outreach with a focus on B2B storytelling, employee advocacy and integrated brand campaigns. Reporting to the VP of Brand Marketing & Coms, you’ll be a key part of our Partnerships & Communications team, creating dynamic campaigns to showcase EZRA’s brand. With LinkedIn at the center of our strategy you will bring a mix of creativity, digital fluency, editorial rigor, and media savvy to craft impactful, resonant, and on-brand content across multiple formats and channels.
Job Responsibility:
Manage EZRA’s social presence, owning the calendar, publishing, and performance optimization, especially on LinkedIn, with an eye toward engagement, advocacy and thought leadership
lead the content planning and creation for B2B audiences across multiple formats social, video, PR materials etc.
collaborate cross-functionally with regional marketing, product, brand and sales teams to translate campaigns, events and releases into day-to-day social and content execution
support executive visibility efforts, including ghostwriting, quote development, and coordination of thought leadership content
identify and pitch compelling story angles to relevant trade, business, and HR/learning media outlets to secure coverage and elevate EZRA’s brand reputation
write and edit content directly, while also managing writers, designers, and content creators (both internal and freelance)
measure and report on content, social, and media performance, using insights to optimize for reach, engagement and lead generation
Requirements:
5–7+ years of B2B brand marketing, social media, or PR experience, ideally in SaaS, HR tech, or professional services
deep expertise with LinkedIn as a strategic channel, and experience running or supporting employee advocacy programs
excellent communication and writing skills, with a strong eye for brand voice, creative storytelling, and media-friendly content
experience in working with media and influencers, from developing story ideas to pitching and follow-ups
proven ability to translate complex business or HR topics into compelling, audience-centric content
familiarity with paid social, SEO, and analytics tools (e.g., Hubspot, Sprout, Google Analytics, Salesforce)
a collaborative, proactive team player who brings creativity, energy, and accountability to the work
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