Social Media & Communications Executive Job at 360 Resourcing Solutions (St Asaph)

Job Description

You’ll own GreenThumb’s social media presence and communications, working closely with both the GreenThumb brand team and the Keyto Group Marketing function to deliver content that builds our community, drives engagement and reflects a brand we’re all proud of. You’ll have real ownership – managing an influencer budget, building and executing an organic social strategy, and tracking the metrics that matter. Alongside social, you’ll play a key role in brand communications including our internal newsletter, editorial content and marketing materials.

Job Responsibility

Own and manage all GreenThumb social media channels: Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit and Pinterest
Develop and maintain the social media content calendar, creating, scheduling, publishing and monitoring content across all platforms
Respond to public comments, messages and customer engagement across platforms in brand voice
Monitor platform trends and identify opportunities to grow brand awareness and engagement
Create social media graphics and visual assets using Adobe Photoshop and Canva
Edit and produce video content for social media, including Reels and short-form video formats
Adapt content for different platforms and audiences
Liaise with external video agencies to plan and capture seasonal content
review final assets to ensure brand and campaign alignment
Support paid social media campaigns and ensure messaging aligns with wider marketing activity
Manage a dedicated influencer marketing budget, identifying and building relationships with relevant influencers, content creators and brand ambassadors
Plan and coordinate influencer campaigns, managing timelines, content requirements and approvals
Brief production agencies to create content, including developing creative briefs and providing on-location direction where required
Liaise with influencers, agencies, branch partners, schedulers and lawn operatives to ensure campaigns run smoothly
Monitor campaign performance and content delivery, reporting on results and ROI
Support the creation and development of brand marketing materials
Review and approve creative assets to ensure consistency with brand guidelines
Proofread copy and marketing materials to ensure accuracy and alignment
Write advertorials and editorial content for print and digital publications
Create blog content for the GreenThumb website
Produce GreenThumb’s bi-monthly internal newsletter, Grow & Tell
Gather updates and success stories from departments across the business
Create and distribute engaging internal communications to promote company news and achievements
Manage the company’s Sprout Social platform and liaise with Sprout Social representatives to maximise platform usage
Set, monitor and report on social media KPIs (engagement rate, follower growth, reach, impressions and click-through rate)
Use reporting, analytics, listening and monitoring tools to measure performance and identify opportunities
Provide insights and recommendations based on social media performance data, feeding into weekly and monthly marketing reports
Carry out any other duties relevant to the role as required

Requirements

Proven hands-on experience managing social media channels for a brand, agency or in-house team
Experience with Sprout Social or similar social media management and analytics platforms
Strong content creation skills across written and visual formats
Proficiency in Adobe Photoshop and/or Canva for creating social graphics and assets
Video editing skills for Reels and short-form social content
Experience setting, tracking and reporting on engagement metrics and KPIs
Experience identifying, approaching and managing influencer or creator partnerships
Strong copywriting and proofreading skills with excellent attention to detail
Excellent communication and stakeholder management skills
Highly organized with the ability to manage multiple projects and deadlines
A genuine passion for social media, digital trends and storytelling

Nice to have

Experience with paid social media campaigns
Experience writing advertorials, editorial or blog content
Experience in a consumer brand, retail or service-sector environment
Degree or equivalent qualification in Marketing, Communications or a related field

What we offer

37.5 hours per week: Monday to Thursday 08:30–17:00, Friday 08:30–14:30
Hybrid working – 1–2 days working from home per week after successful probation
22 days’ holiday plus bank holidays, increasing with service (up to 26 days)
Christmas shutdown
Free lawn treatments
Medical Cash Plan
Enhanced Maternity & Paternity Pay
Company Sick Pay
24-hour Employee Assistance Programme
Mental Health First Aider Service
Store discounts
Long Service Awards and Employee of the Month recognition

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Social Media & Communications Executive

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