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In this role, you will manage the day-to-day execution and governance of the organisation's social channels. You will drive organic publishing, execute end-to-end paid campaigns in Meta Ads Manager, and ensure all content aligns with brand guidelines and public sector reputational standards.
Job Responsibility
Execute paid social media campaigns end-to-end in Meta Ads Manager (including setup, scheduling, in-flight optimisation, and performance reporting)
Schedule, publish, and manage organic content across social media channels using enterprise tools, keeping the content calendar up to date
Act as a quality gatekeeper for all social content, triaging internal requests, and ensuring absolute consistency in brand, messaging, and compliance
Provide guidance to internal business groups, project leads, and community teams regarding channel strategy, tone of voice, and messaging for complex or sensitive issues
Requirements
Tertiary qualification in Marketing, Communications, or equivalent experience
Advanced Meta Ads Manager Experience: Proven hands-on experience managing paid social campaigns end-to-end, including campaign setup, optimization, and performance reporting
Enterprise Tool Proficiency: Demonstrated experience using social media publishing and monitoring tools (e.g.,Sprout Social, Hootsuite) for high-volume content scheduling
Reputation & Governance Savvy: Experience working within strict brand, tone of voice, and governance frameworks, with a sharp eye for detail and an understanding of reputational risk in public-facing channels
Stakeholder Management: Outstanding ability to liaise with campaign leads, project teams, and internal clients to refine and adapt content for social platforms
Fast-Paced Delivery: Proven capability to manage competing priorities and high-volume scheduling under tight deadlines