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Content is the heart of everything we do. We have revolutionized the agency model to meet the modern need for agile, dynamic content creation. As part of the Agency Habitat team, our Social Media Art Directors act as the owner of various client social media accounts across multiple channels and are responsible for the monitoring and management of those accounts. This role translates client goals into executable content plans, oversees content quality, and manages day-to-day account operations. This team must demonstrate social media experience and actively participate in a wide variety of social media activities, such as community development and management, scheduling, developing and implementing boosting strategy, commenting, etc., and be well-connected with the broader social media world. Our Social Media Art Directors must be able to react strategically and be willing and able to roll up their sleeves to help implement social media programs for agency clients. While primarily strategy, graphics, copy and management focused, the Social Media Art Director may support a limited amount of video content to help balance production load.
Job Responsibility:
Own overall social strategy for assigned clients
Develop monthly content plans and shot lists
Act as the expert and community manager of multiple client social media accounts, engaging with potential customers and building relationships with existing ones
Lead social-focused client communications and attend client meetings (internal and external)
Respond to comments and customer queries across social media channels in a timely manner
Schedule organic content across multiple agency and client social media channels
Develop recommendations for the boosted strategy in collaboration with the wider strategic team
Partner with the wider strategic team to build audiences for any paid social efforts
Monitor social media trends, tools and applications in order to recommend alternative ways to leverage social media activity
Identify and coordinate with influencers for new and ongoing campaigns and activations
Write captions and post copy optimized for platform performance and SEO
Work with the core creative team and social strategists to ideate new content and campaigns
Assist with monthly and quarterly reporting in order to determine the success of the creative, providing context for key data points and providing an overview of performance
Closely collaborate with the Associate Media Director, Director of Social Media, and Associate Director of Paid Social Media to strengthen overall social strategy and performance
Assist with and perform other tasks as assigned
Requirements:
An online portfolio showcasing your creative work
Proficiency in Adobe Creative Suite is mandatory
Ability to work collaboratively with other multi-disciplinary creatives and content creators
Proficiency in social media (Instagram, LinkedIn, Facebook, TikTok, Twitter) tools and techniques
Knowledge of scheduling and management of organic social feeds
Experience with various ad managers across social platforms
Ability to learn the vernacular of different clients/industries and the communities of their customers
Excellent oral and written communication skills
Thorough, detail-oriented and organized
Ability to identify and report trends/insights to your manager based on raw in-platform data
Knowledge and understanding of the basics in performance marketing
Ability to multitask and meet tight deadlines
Demonstration of a flexible and adaptable work style
Ability to work well under pressure
Proactive mindset
Education: Bachelor’s Degree (Graphic Design, Marketing, Advertising/PR, Communications or related fields) preferred
Work experience: Around 2+ years working in content creation for social media
agency experience a plus
Work requirements: This role requires our ability to review previous TikTok/Instagram reels and UGC content created, preferably for brands. Skill in front of and behind the camera is necessary
Please note, there is a potential for occasional schedule modifications outside of the normal 8:30 a.m. – 5:00 p.m. workday, particularly during agency events or special projects. Flexibility in scheduling and ability to travel when needed is essential
Nice to have:
agency experience a plus
What we offer:
competitive salary with potential bonus opportunities based on company and individual performance