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The Social Media & Marketing Executive is an exciting opportunity for a creative and highly organised individual to join the Marketing Team. This permanent role plays a key part in delivering engaging and effective social media activity across Chester Race Company, ensuring our brands and those of our commercial partners are represented consistently and professionally. Acting as the day-to-day lead for social media channels, you’ll create and deliver fresh, audience-focused content while working closely with cross-functional stakeholders and supporting the wider marketing team with campaign planning and execution. Through a combination of creative flair, a passion for content creation and strong organisational skills, you’ll help enhance brand engagement, strengthen digital presence and support the delivery of wider marketing objectives.
Job Responsibility
Own and manage the social media content calendar for brands within the Chester Race Company group
Research trends and develop creative content ideas that engage target audiences and support campaign KPIs
Plan, coordinate and deliver on-site and off-site content production, including briefing influencers, creators and participants
Edit high-quality photography, videography for social media channels, ensuring all content reflects brand guidelines and values
Lead the delivery of social media campaigns from concept through to execution, monitoring performance against agreed objectives
Manage day-to-day social media activity across all platforms
Build and maintain an engaged online community by responding to messages and comments in line with brand tone of voice
Work closely with commercial and marketing colleagues to deliver sponsor and partner commitments through integrated social media activity
Report on social media performance and statistics for partners and sponsors
Support the wider marketing team in the planning and delivery of integrated campaigns across digital and offline channels, including paid social activity
Requirements
Previous experience in creating content and using social media planning tools such as Sprout Social
Proficient with editing and planning software's
Ability to report and interpret data to optimise content and campaigns
Excellent written communication skills and attention to detail
Organised and proactive mind-set, with an ability to forward plan
Nice to have
Experience in Racing, Sport or live events
Degree in Marketing, Commercial or similar
Knowledge of email, website or influencer marketing and paid social campaigns