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Social Media and Influencer Marketing Manager

Germany, Berlin · Job Posted January 16, 2026
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Job Description

As a Social Media and Influencer Marketing Manager – EDITED (m/f/d) you will be responsible for the further development and implementation of our influencer and social media strategy. You combine creative intuition with a structured, data-driven mindset and understand how influencer marketing KPIs translate into brand growth, awareness, and commercial impact. With a strong existing network in the fashion and influencer industry, you actively drive collaborations, capsules, and brand moments that shape EDITED’s cultural relevance.

Job Responsibility

  • Own, develop and implement EDITED social media and influencer strategy in alignment with the Brand Marketing Team
  • Plan, execute, and optimize influencer activations across awareness, engagement, and conversion-focused goals
  • Define, track, and analyze influencer KPIs (reach, engagement rate, CTR, conversion, ROI) and translate insights into actionable recommendations and optimizations
  • Manage influencer budgets, contracts, and negotiations with a performance-oriented mindset
  • Conceptualize and execute collaborations, capsule collections, edits, and special projects, balancing creative impactful storytelling with commercial impact
  • Lead the creation, selection, and curation of content across all relevant social media channels in alignment with the Brand Marketing team
  • Monitor influencer and social media performance, create regular reports, and apply learnings to continuously improve strategy and execution
  • Collaborate closely with Design, Buying, and Merchandising teams to ensure cohesive storytelling, product alignment, and successful campaign execution

Requirements

  • Degree in PR, Marketing, Communications, Media, Journalism, or a comparable field
  • 4+ years of experience in social media and influencer marketing
  • Strategic mindset with hands-on experience translating brand goals into effective social and influencer strategies
  • Proven experience managing and scaling influencer programs across multiple platforms with a performance- and KPI-driven approach
  • Knowledge of all major social media platforms, communities, and their technical capabilities
  • Passion for fashion with a strong eye for aesthetics, styling, photography, and trends
  • Creative, fast-thinking, and confident communicator
  • Hands-on, collaborative team player

Nice to have

  • Ideally having an existing network and contact portfolio with relevant industry players, influencers, or creators
  • Previous experience within a fashion or lifestyle brand, influencer agency, or the creative industry is a plus

What we offer

  • Hybrid working
  • Fresh fruit every day
  • Sports courses
  • Exclusive employee discounts
  • Free drinks
  • Language courses
  • Company parties
  • Help in the relocation process
  • Mobility subsidy
  • Central Location
  • Flexible Working Hours
  • Company pension
  • Professional training
  • Dog-friendly office
  • AY Academy
  • Feedback Culture
  • Job Bikes
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