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Jil Sander is looking for Social Media Manager to lead the brand’s organic and paid social media ecosystem worldwide. This role sits at the intersection of creativity, strategy, and cross-functional collaboration, shaping how the Jil Sander voice comes to life across all digital platforms. You will be responsible for driving our global social presence—from content planning to publishing, analytics, community management, partnerships, and paid social strategy—ensuring a cohesive and elevated brand narrative across markets. This is an exciting opportunity to play a central role in shaping the digital expression of a luxury fashion house known for its purity, craftsmanship, and modernity.
Job Responsibility:
Lead end-to-end management of the global organic social media ecosystem across Instagram, Facebook, LinkedIn, YouTube, Weibo, WeChat, RED, and LINE
Maintain, evolve, and execute the global organic social strategy, ensuring coherence, brand alignment, and a strong visual and narrative identity
Partner closely with Creative, PR, Digital, Merchandising, and Regional Marketing teams to maintain consistent messaging and support seasonal priorities
Own the global content calendar, timelines, and milestones across all platforms
Manage publishing for all Western social channels, ensuring accuracy, quality, and timely delivery
Oversee regional content execution and approvals, including the Creative Director’s content
Lead copywriting reviews, asset approvals, and scheduling across markets
Brief content needs for pre-production, on-set, and post-production phases, ensuring assets match social best practices and brand standards
Track and analyze performance metrics, audience behavior, and engagement trends across platforms
Provide actionable insights and reports to senior leadership and cross-functional teams
Monitor competitive benchmarks, platform developments, and emerging formats to optimize strategy and execution
Oversee brand-aligned, timely responses and interactions across platforms
Support the development of engagement tactics and community-building initiatives
Identify, evaluate, and manage global influencer and VIP partnerships aligned with brand positioning
Oversee content deliverables, timelines, approval flows, and performance measurement
Lead the development and execution of the global paid social strategy, ensuring alignment with organic efforts
Partner with internal teams and external agencies to manage campaigns, optimize performance, and deliver against brand KPIs
Manage budget allocation, creative rotations, audience targeting, and reporting cadences
Serve as the strategic connector between social media, digital marketing, retail marketing, media agencies, and cross-functional teams
Ensure unified storytelling across all touchpoints, aligning social with broader 360° media and campaign strategies
Manage messaging frameworks, asset timelines, and cross-channel performance insights
Oversee the global social media budget, including asset creation, tools, services, and agency fees
Manage procurement, contracts, and vendor relationships
Ensure responsible budget pacing and strategic resource allocation
Identify new opportunities, platform features, and emerging channels to elevate the brand’s social presence
Test new content formats, creative directions, and technologies to drive performance and relevance
Stay ahead of cultural, industry, and algorithmic trends
Work closely with Marketing, E-commerce, CRM, Retail, PR, Creative Studio, and Regional Teams on 360° initiatives
Contribute to seasonal and campaign planning, ensuring social media needs are integrated from the outset
Requirements:
Bachelor’s degree in Marketing, Communications, Media, or related fields
5+ years of experience in social media management, ideally in luxury fashion or premium lifestyle brands
Strong expertise in global platforms and cultural nuances, especially in China and Japan
Proven experience managing paid social media campaigns and collaborating with media agencies
Deep command of analytics tools, KPIs, and data-driven optimization
Exceptional organizational skills and the ability to manage complex timelines, budgets, and cross-functional stakeholders
Strong writing, communication, and visual storytelling skills
Highly detail-oriented and comfortable in fast-paced, dynamic environments
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