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Social Media and Digital Comms Lead

United Kingdom, Leeds or London Fitzroy · Job Posted May 27, 2026
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Job Description

Greencore’s Communications team exists to protect and proactively build our reputation by driving impactful engagement with all stakeholders. As Social Media and Digital Comms Lead, you will shape how Greencore shows up externally - bringing together our website, social channels and corporate content to create a consistent, compelling narrative about who we are and what we stand for. You will lead our external channel presence and corporate storytelling, transforming our website and social platforms into credible showcases of our leadership, innovation and responsibility. Across the business, you’ll harness colleague advocacy to boost employee engagement and bring our story to life through authentic colleague voices. Acting as an internal journalist, you’ll uncover and craft stories from across the business, producing articles, blogs and multimedia content that strengthen our reputation and feed a coordinated, high‑quality pipeline of content across all external channels. Working collaboratively with the wider Communications team, you will play a critical role in delivering an integrated internal/external newsflow and ensuring consistent brand standards for all audiences. You will also support the press office and crisis response as part of a well‑coordinated external communications function

Job Responsibility

  • Develop and own the external digital strategy and governance across Greencore’s website and social channels to drive engagement and support reputation priorities
  • Day‐to‐day management of our social channels, delivering a positive drumbeat of engaging posts that reflect our reputation priorities, responding promptly to issues or queries, and using data‐driven insights to continually evolve and improve our approach
  • Lead the strategic refresh and continuous improvement of our corporate website, ensuring it becomes a modern, engaging “front window” for Greencore
  • Lead day‐to‐day social listening to surface early signals, trends and emerging issues, working closely with the Reputation & Media Lead to ensure insights are shared and acted on
  • Create high-quality external content, including articles, blogs, videos, and graphics, that position Greencore as a leader in convenience food
  • Ensure alignment with Talent Acquisition and L&D teams to ensure consistent, engaging employer brand messaging across digital and social channels, including guiding and empowering colleagues to act as effective brand advocates online
  • Work with the CEO and Executive Team (where relevant) to build their advocacy on LinkedIn, helping them engage stakeholders, amplify major announcements and strengthen our external positioning
  • Act as an internal journalist, building relationships across the business to uncover stories that reinforce our reputation narrative
  • Support the press office, PR and crisis communications, responding to media queries and contributing to reactive handling as needed
  • Collaborate across the Communications function, ensuring digital content aligns with internal messaging and brand standards

Requirements

  • Proven experience in external communications, with a strong focus on digital channels (social media and websites) and content creation for corporate audiences
  • Clear understanding of social media strategy and execution, including channel management, analytics, and community engagement
  • Experience in website management and optimisation, including content planning, and performance measurement
  • Exceptional writing and storytelling skills, able to craft sharp, professional content for external audiences across multiple formats (articles, blogs, videos, quote cards)
  • Creative mindset with technical proficiency in digital tools and platforms (e.g., CMS systems, social scheduling tools, basic design/video editing software such as Canva)
  • Strong analytical skills, with the ability to interpret engagement data and media monitoring insights to inform strategy and continuous improvement
  • Understanding of media relations and press office operations, including experience supporting reactive handling and crisis communications
  • Ability to act as an internal journalist, building relationships across the business to uncover stories that reinforce reputation priorities
  • Collaborative approach, working effectively with internal comms, brand, and external agencies to deliver integrated campaigns
  • Excellent organisational and project management skills, able to manage multiple priorities and deadlines in a fast-paced environment
  • Sound judgment and agility, with the ability to respond quickly to emerging issues while maintaining professionalism and integrity

What we offer

  • Company share save scheme
  • Competitive matched pension contributions
  • Life insurance up to 4 x salary
  • Holidays
  • Exclusive Greencore employee discount platform
  • Access to a full Wellbeing Centre platform
  • Enhanced parental leave and menopause policies

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