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Robert Half Logo Robert Half · -

Social Media and Content Specialist

United States, Minneapolis · Job Posted June 28, 2026
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Job Description

We are looking for a Social Media and Content Specialist to support a healthcare organization in Minneapolis, Minnesota through a short-term Contract assignment. This 5-week opportunity is expected to average about 32 hours per week and focuses on building engaging social content that strengthens audience connection across digital channels. The ideal candidate brings a strong eye for design, hands-on experience managing social media content, and the ability to balance creativity with day-to-day execution.

Job Responsibility

  • Plan, develop, and manage both organic and sponsored social media posts across key digital platforms
  • Use HubSpot to organize content calendars, schedule campaigns, and publish materials in a timely manner
  • Track audience interaction across social channels and respond to trends in engagement and community activity
  • Produce short-form video assets designed for social-first platforms, including formats such as Instagram Reels
  • Partner with internal stakeholders to shape content direction and deliver campaigns that increase audience participation
  • Design visually compelling creative assets using Canva to support social storytelling and brand consistency
  • Contribute written and visual content that aligns with broader web and CMS-driven content initiatives
  • Apply AI-enabled content or video creation tools, when appropriate, to improve production efficiency and expand creative options

Requirements

  • Demonstrated experience creating and managing social media content for business or organizational audiences
  • Strong proficiency with Canva for graphic development and social content design
  • Familiarity with HubSpot or comparable platforms used for content scheduling, publishing, or campaign management
  • Ability to create short-form video content tailored to fast-paced social media environments
  • Working knowledge of content management, web content development, or CMS-based publishing
  • Strong writing skills with the ability to craft clear, audience-focused digital content
  • Experience monitoring social performance and interpreting engagement activity to guide content decisions
  • Exposure to AI-powered creative tools or video editing platforms such as Synthesia is an advantage

What we offer

  • Medical, vision, dental, and life and disability insurance
  • Enrollment in company 401(k) plan
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