Social Media and Content Manager Job at Rittenhouse Village At Michigan City (Bonita Springs)

Job Description

The Social Media and Content Manager is responsible for the strategic management, governance, and execution of organic social media, reputation management, and localized digital engagement across all communities using the SOCi platform as the centralized system of record. This role ensures brand consistency while enabling localized community participation at scale. The Social Media and Content Manager oversees content planning, publishing workflows, social listening, reputation response strategy, analytics reporting, and platform optimization to drive engagement, brand awareness, and lead generation outcomes. The role blends strategy, platform administration, training, analytics, and hands-on execution, serving as the internal subject matter expert for SOCi and social media best practices.

Job Responsibility

Serve as primary administrator and subject matter expert for SOCi across all communities and corporate brands
Manage SOCi configuration including user permissions, location hierarchy, publishing workflows, and listings integrations
Lead onboarding of newly acquired communities into SOCi
Maintain platform governance standards
Partner with SOCi support and account teams
Develop SOPs and training documentation
Develop and manage a centralized social content calendar
Create scalable content frameworks
Produce and distribute templated creative assets and toolkits
Collaborate with Brand, Creative, and Paid Media teams
Ensure timely review, approval, and publishing of community-submitted content
Identify social media trends
Empower community teams to participate in social media through structured governance and training
Provide ongoing coaching and technical support
Create scorecards and engagement programs
Conduct periodic audits of community social performance
Manage all review monitoring and response workflows through SOCi Reputation
Establish response standards, escalation paths, and approved messaging templates
Monitor and respond to reviews, comments, and direct messages
Implement AI-assisted response workflows
Analyze sentiment trends
Own SOCi reporting dashboards and performance measurement
Track KPIs including engagement rate, review volume, sentiment, response time compliance, audience growth, and content performance
Deliver monthly performance reporting
Identify top-performing content formats
Coordinate organic social promotion for blogs, podcasts, downloadable guides, and email campaigns
Align organic messaging with paid media strategies
Assist in overall coordination of podcast planning, distribution and promotion
Responsible for coordinating, reviewing, editing and sending monthly community newsletters
Ensure consistent cross-channel messaging
Develop onboarding programs for new community users
Host recurring training sessions and office hours
Maintain best-practice playbooks for posting standards, image guidelines, brand voice, and reputation responses
Ensure compliance with company social media policies
Lead social and listings transition workflows during acquisitions and dispositions
Troubleshoot disconnected listings and platform access issues
Coordinate with Digital Advertising teams on Meta Business Manager permissions and integrations

Requirements

Bachelor’s degree in marketing or communications preferred
Minimum of 3-5 years of proven digital marketing and/or communications experience
Proficient in social media and content strategies
Keen attention to detail
Excellent grammar, editing, proofing and copywriting skills with AP Style knowledge preferred
Demonstrated ability to write in powerful, compelling, clear, easy to grasp language, especially in short-form writing
Experience with communications platforms including SOCi, Social Studio, Hoot Suite, WordPress, HubSpot and/or Canva (or equivalent/similar platforms)
Proficient with Microsoft Office Tools
specifically, Word, PowerPoint, Excel and Teams
Proficient with Facebook, Instagram, LinkedIn, Tik Tok, Reddit and other popular social media platforms
Experience with a variety of Marketing Automation and CMS systems a plus
Capacity to function in a fast-paced, high-pressure environment
Strong time management and multitasking skills with the ability to prioritize tasks
Good communication and interpersonal skills
Ability to follow and take direction and feedback
Ability to build relationships and articulate ideas well with a keen attention to detail
Critical thinking and problem-solving skills
Ability to work with teams and collaborate
Above average communication skills
Ability to apply common sense understanding to carry out instructions
Ability to deal with problems involving several concrete variables in standardized situations
Excellent writing, grammar, editing, copywriting and presentation skills required
Ability to multi-task in a fast-paced environment

Rittenhouse Village At Michigan City - All Job Offers

Select Country

Social Media and Content Manager

Job Description

Job Responsibility

Requirements

Looking for more opportunities?