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The Social Media and People Brand Storytelling Professional role brings Marriott’s Be people brand to life— showcasing what it means to Begin, Belong, and Become at Marriott through authentic storytelling that reaches both current associates and future talent. As a digital communications expert, you will leverage industry best practices to develop social media and communication strategies to help the company attract, engage and retain employees globally. This position will work with the Director of Associate Storytelling to define and deliver social media strategies that strengthen Marriott’s people brand. This role focuses on clear storytelling, consistent engagement and strong execution for both external candidate-facing channels and internal associate-facing storytelling, ensuring that Marriott’s people narrative is consistent, inspiring, and accessible across all audiences. In this role, you own editorial direction and day-to-day activation across key platforms, translating Marriott’s people brand into content that is relevant, credible, and engaging for both external candidates and current associates.
Job Responsibility:
Activate and Engage Marriott International’s Social Media Channels: Lead the ongoing activation, management, and evolution of Marriott’s Careers and people brand social media channels, including LinkedIn, Instagram, YouTube, Facebook, and X
Own content planning, publishing, and channel optimization to ensure consistent, high-quality storytelling
Ensure social channels reflect the Marriott people brand in a way that feels human, current, and relevant
Content and Storytelling: Oversee the Marriott Careers social media content calendar and daily content development
Develop content that fosters associate pride and engagement, partnering with cross-functional partners to share stories across internal platforms (e.g., intranet, newsletters, digital signage, internal campaigns)
Create and curate social content across formats, including short-form video, visual storytelling, and associate-led stories
Build and scale associate storytelling by enabling employees, leaders, and communities to contribute content in ways that are simple, authentic, and on brand
Campaigns and Engagement: Lead the execution of people brand and recruiting campaigns across internal and external social and digital channels
Partner closely with Global Talent Acquisition to align campaigns and content with priority hiring needs
Manage multiple initiatives at once, ensuring clear timelines, strong creative execution, and follow-through
Measurement and Optimization: Track and report on social media performance using agreed metrics tied to engagement and brand health
Use insights to refine content, channel strategy, and campaign execution over time
Share clear, practical performance updates with partners and stakeholders
Requirements:
A minimum of three or more years of experience in a social media role
experience in employer brand and/or recruitment marketing strongly preferred
Bachelor’s degree from an accredited university in Business Administration, Communications, Journalism, Marketing, or other relevant fields
Strong creative writer with experience in social media, internal communications, journalism, and marketing
Proven track record consulting with business leaders and designing, developing, and implementing high-impact solutions in large organizations using a variety of delivery methodologies
Proven experience in managing social media channels on behalf of a company/brand including LinkedIn, Instagram, Facebook, Twitter, YouTube, and social media management platforms such as Sprinklr
Ability to translate the Be brand pillars into compelling social-first storytelling that feels human, credible, and grounded in real associate experiences
Social media expert
Proficient with using AI to create content while maintaining authenticity and a consistent brand voice
Expert written and verbal communication skills
Ability to develop “client-ready” presentation material and communicate effectively to a broad range of stakeholders (including senior leaders and hotel associates)
Experience partnering with internal communications to amplify associate engagement and internal culture storytelling
Strong service orientation, consulting skills, and ability to interface with senior business leaders
Strong program and project management skills
Strong proof-reading, subbing, and editing skills
Editorial experience
Expert in social media reporting and analytics
Experience in managing and developing online channels
Experience in managing agencies and budgets
Ability to influence and operate at all levels
Ability to present work quickly and accurately to a high standard
Able to multi-task, self-motivated, and able to self-manage projects
Proven experience using Sprinklr and other social media tools
Collaborates and works well in a creative, team-based approach to accomplishing work
Active learner and listener–able to enhance personal, professional, and business growth through new knowledge and experiences
Flexible: comfortable with complexity, ambiguity, and change
Highly organized and able to handle multiple priorities at any given point in time
Trustworthy with strong business integrity and the ability to hold sensitive information in confidence