Social Media Account Manager

• Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities
• Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction
• Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand
• Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results
• Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness
• Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution
• Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency
• Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency
• Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners
• Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis

• At least 5 years of experience managing social media for business or corporate brands
• Strong knowledge of leading social platforms, including Facebook, Instagram, LinkedIn, X, and YouTube
• Hands-on experience creating content with Adobe Creative Cloud
• Ability to interpret social performance data and translate findings into actionable recommendations
• Bachelor's degree in Marketing or a related field
• Strong communication and organizational skills, with the ability to manage multiple deadlines and priorities effectively
• Availability to work evenings and weekends when business needs require it

Experience with photography, video production, or drone-based content creation is an advantage