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Social Media Account Manager

United States, Westbrook · Job Posted May 03, 2026
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Job Description

We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments.

Job Responsibility

  • Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities
  • Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction
  • Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand
  • Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results
  • Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness
  • Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution
  • Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency
  • Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency
  • Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners
  • Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis

Requirements

  • At least 5 years of experience managing social media for business or corporate brands
  • Strong knowledge of leading social platforms, including Facebook, Instagram, LinkedIn, X, and YouTube
  • Hands-on experience creating content with Adobe Creative Cloud
  • Ability to interpret social performance data and translate findings into actionable recommendations
  • Bachelor's degree in Marketing or a related field
  • Strong communication and organizational skills, with the ability to manage multiple deadlines and priorities effectively
  • Availability to work evenings and weekends when business needs require it

Nice to have

Experience with photography, video production, or drone-based content creation is an advantage

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