Social Lead, Instagram Job at Airbnb

Senior Social Lead

Airbnb was born in 2007 when two hosts welcomed three guests to their San Franci...

Location

India , Gurugram

Salary:

6720000.00 - 9600000.00 INR / Year

Airbnb

Expiration Date

Until further notice

Requirements

12-15 years or more of experience in social media strategy and execution
Proven track record of building impactful social strategies at both campaign and always-on programming levels
Experience leading and developing social creative teams
Deep expertise in Instagram and YouTube - including content formats, algorithms, and audience behavior
Strong creative judgment with the ability to balance brand integrity and platform-native storytelling
Excellent written and verbal communication skills
Exceptional attention to detail and operational rigor

Job Responsibility

Define and evolve platform-specific social strategies for Instagram and YouTube in India
Build a culture-forward programming approach that drives relevance and distinctiveness for Airbnb
Identify and act on real-time cultural moments where the brand can show up authentically
Establish clear creative principles that differentiate Airbnb in-feed and prevent 'sea of sameness' content
Build and lead a team of social creatives and producers to bring strategies to life through compelling, platform-native content
Partner cross-functionally with Marketing, Comms, Product, and Regional teams to ensure social supports broader business priorities
Work in close partnership with the comms team to amplify external consumer and lifestyle campaigns to the right audiences through authentic and engaging content
Analyse and merchandise performance data, translating insights into ongoing optimization and sharper creative output

What we offer

Bonus or incentives
Equity programs
Employee Travel Credits

Fulltime

Social Lead

Campfire is looking for a Social Lead to own and scale our trust-based growth ac...

Location

United States , San Francisco

Salary:

140000.00 - 180000.00 USD / Year

Campfire

Expiration Date

Until further notice

Requirements

Comfortable on camera creating social shorts and video content
Proven track record of growing LinkedIn or YouTube accounts—please point to specific results (follower growth, impression growth, pipeline created) and explain what you were personally responsible for across content production and distribution
Strategic yet hands-on—you can set the vision and execute it yourself
Data-driven with strong instincts for what content will resonate

Job Responsibility

Own our social media strategy and execution across key platforms: LinkedIn (primary focus: both brand and executive accounts), YouTube (secondary: build from the ground up), Instagram and X (tertiary support)
Drive measurable growth: 10x our brand presence on LinkedIn with a focus on video-first content, Grow executive-led LinkedIn accounts (extending beyond our founder's account), Build and own our YouTube channel strategy and content pipeline, Transform our team into a content distribution system where multiple voices amplify our message
Turn storytelling into pipeline: Leverage our community programs to drive credibility, referrals, and pipeline, Collaborate with partnerships and product marketing to create content that converts, Use data and insights to optimize content formats, messaging, and distribution for maximum impact
Execute with creativity and speed: Produce engaging social shorts and video content, Experiment with formats, test what resonates, and double down on what works, Maintain a full social media calendar that balances brand building with demand generation

Fulltime

Creative Social Lead

You’ll play a pivotal role in helping audiences discover and engage with new con...

Location

United Kingdom , London

Salary:

60000.00 - 80000.00 GBP / Year

Major Players Limited

Expiration Date

Until further notice

Requirements

Proven experience running social channels for a TV show, entertainment brand or public-facing personality
Deep understanding of TikTok, Instagram and social culture, including trends, memes and formats
Highly creative, reactive mindset with a strong instinct for what will engage audiences
Comfortable working without heavy reliance on metrics, focusing instead on impact, relevance and innovation
Experience working with creators, influencers or fan communities
Confident operating in lean teams and fast-moving environments

Job Responsibility

Develop and execute consumer-facing social strategies to launch and grow awareness of new TV shows
Create reactive, trend-led content using show clips, memes and cultural moments
Build and manage relationships with creators, influencers and existing fan communities
Lead social activity across TikTok as the primary channel, with Instagram and Facebook as supporting platforms
Deliver scrappy, high-impact campaigns with limited budgets, prioritising creativity and partnerships over paid media
Work on short, tactical projects with fast turnaround (typically 4–6 weeks)
Guide and collaborate with a junior social creative within a small, agile team
Help shape the longer-term transition of the marketing function towards a stronger B2C capability

What we offer

Competitive pension scheme with employer contributions
Generous paid annual leave
Professional development opportunities, including training and courses
Employee Assistance Programme (EAP) for confidential wellbeing support
Paid volunteer days to support community engagement

Fulltime

Social Lead, Executive and Corporate Communications

We’re seeking a creative and collaborative social expert to support Executive an...

Location

United States , San Francisco

Salary:

160000.00 - 200000.00 USD / Year

Airbnb

Expiration Date

Until further notice

Requirements

10+ years experience in social media
Deep knowledge and expertise in building and executing creative and innovative social strategies across Instagram, TikTok and Twitter/ X
Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces
Excellent writing and verbal communication skills
Excellent attention to detail
A passion for pop culture and trends
Experience working with and managing multiple stakeholders
Working knowledge and familiarity with social listening and measurement tools like Sprinklr
Exceptional creativity: brings fresh concepts and innovative formats to life rapidly and repeatedly
Hands-on production ability: comfortable both behind and in front of the camera, with demonstrated editing skills

Job Responsibility

Responsible for developing and overseeing high visibility, high impact social strategies to achieve Executive and Corporate Communications goals across TikTok, Instagram and Twitter/X
Partners with key stakeholders to design and deliver social-forward programming rooted in pop culture
Informs global brand and partner social content direction, capture and copy
manages internal approvals
and leads cross-channel brand engagement strategies
Analyzes managed social campaign results, applying learnings in real time to strengthen performance
Personally shoot, produce, and edit video and photo content for social media channels
Lead creative brainstorming sessions and collaborate with internal stakeholders and support teams
Move quickly and efficiently to spot and ideate around real-time social opportunities
Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies

What we offer

bonus
equity
benefits
Employee Travel Credits

Fulltime

Social Creative Lead, Real-Time & Reactive

Location

United States , San Francisco

Salary:

180000.00 - 217000.00 USD / Year

Airbnb

Expiration Date

Until further notice

Requirements

Significant experience creating real-time or reactive social content for brands or media platforms
A strong track record of work that tapped into culture and drove immediate engagement and conversation
Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
Experience co-creating with creators, influencers, or talent in fast-moving environments
Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
Strong creative instincts across writing, video, and visual storytelling
Excellent prioritization and decision-making skills under tight timelines
A collaborative, “yes, and” mindset with the ability to build on ideas in real time

Job Responsibility

Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
Concept, create, and publish content quickly—often within hours, not days
Shoot, edit, write, and produce scrappy content when needed
lead others to do the same when scale is required
Partner with social, brand, comms, and legal teams to move ideas from concept to live execution بسرعة and responsibly
Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
Mentor team members on craft, taste, and decision-making in fast-moving environments

What we offer

Bonus
Equity
Benefits
Employee Travel Credits

Fulltime

Global Social Media Lead

Waymo is an autonomous driving technology company with the mission to be the wor...

Location

United States , Los Angeles; Mountain View; San Francisco; New York City

Salary:

249000.00 - 307000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

A BA/BS degree or equivalent practical experience in Marketing, Communications, Journalism, or a related field
At least 15 years of leadership experience in marketing & communications, preferably managing global social content, enterprise-level social footprints in-house for an iconic technology, mobility, or consumer brand
A robust portfolio of bold, award-winning social-first campaigns that demonstrate strategic, unconventional risk-taking and an innate understanding of viral mechanics
Proven success directly leading teams and managing scaled global agency models to ensure seamless 24/7 coverage and triage
Expert-level understanding of global social platforms, and regional nuances by country/region (i.e. Instagram, Reddit, TikTok, YouTube, LinkedIn, Threads, and X.)
Direct experience developing and managing executive thought leadership programs, ghostwriting for C-suite leaders, and securing buy-in from senior corporate stakeholders for high-stakes digital campaigns

Job Responsibility

Lead the overarching global social media strategy by owning Waymo’s brand expression, scaling our content ecosystem and channel architecture to capture an audience of millions across US and expansion markets
Serve as the lead across all social touchpoints to ensure a premium, consistent voice while advising C-suite executives and senior leadership on real-time social listening and narrative strategies
Establish data-driven analytics framework, deploying predictive social listening to capitalize on cultural trends and quantify business impact
Act as a creative catalyst for the brand, pioneering thumb-stopping, social-first content that weave Waymo into mainstream culture
Design and oversee an agile, 24/7 global community management and crisis mitigation framework, implementing best practices to safely navigate complex public relations and regulatory landscapes
Recruit, scale, and mentor a high-performing, multi-disciplinary social media organization while managing agency partnerships, production vendors, and the social marketing budget

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
health and wellness
medical, dental and vision insurance
mental wellness support
gym membership
special wellness programs
financial wellness
competitive compensation

Fulltime

Social Creative Lead

Koala is a global furniture brand bringing Australian design and innovation to t...

Location

United States

Salary:

Not provided

Koala

Expiration Date

Until further notice

Requirements

5M views of experience leading social-first creative across organic and paid channels
Owned ideas end to end, from concept and scripting through to execution and iteration
Comfortable setting creative direction for social
Curious by default and comfortable operating at the edge of what’s new
Comfortable experimenting with emerging platforms, formats, and tools, including AI and new production workflows
Deeply understand how platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats actually work
Tuned into culture, behaviour, and platform trends
Know how to turn insight into social ideas people want to watch, share, and engage with
Led or grown social creative teams
Know how to give clear direction, raise the bar, and maintain momentum in a fast-moving environment

Job Responsibility

Own creative process and execution for the US market across organic and paid social
Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats
Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion
Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output
Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities
Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social
Ensure creative is optimised by platform, audience, and objective, without losing consistency of tone or brand voice
Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors
Work with the global brand team to adapt and localise global brand assets for local marketing channels
Manage external creators, agencies, photographers, videographers, and other freelancers when required

What we offer

Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote
Generous time off - Koala life leave, volunteer, parental, and more
Free Koala products with ‘mates rates’ for your friends and fam
Access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
Competitive 401k matching
Comprehensive Anthem private health insurance plans
Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
Short-term incentive plans
BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%

Fulltime

Social Creative Lead

Koala is on a mission to be the most loved DTC brand in Japan, and our next big ...

Location

Japan , Tokyo

Salary:

Not provided

Koala

Expiration Date

Until further notice

Requirements

Deep understanding of platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats
Ability to structure, pace, and produce creative to earn attention in-feed
Comfortable operating at the edge of what’s new and experimenting with emerging platforms, formats, and tools including AI and new production workflows
Entrepreneurial mindset willing to get hands dirty to start something 'from scratch'
Tuned into culture, behaviour, and platform trends with ability to turn insight into social ideas
Experience leading or growing social creative teams
Comfortable with ambiguity and fast-moving environments
Hands-on social video editing experience on software such as CapCut and/or iMovie

Job Responsibility

Build a creator-led organic engine in Japan: Create a repeatable system to ship high volumes of native content weekly, driven by creators and Koala’s internal team
Grow 'Qualified Reach' and cultural relevance: Increase meaningful reach among people in the life moments and home contexts Koala is built for, through consistent, culturally relevant creative for Japan
Feed the organic-to-paid flywheel: Systematically surface organic winners and graduate them into paid social, with clear handoffs and learnings
Own creative strategy and execution for Koala Japan’s organic social (Instagram, TikTok, YouTube Shorts)
Build repeatable formats that earn attention and fit Koala’s brand voice and cultural context in Japan
Be the 'ideas person' for social: generating new ideas for content on a daily/weekly/monthly basis
Recruit and manage a roster of creators (no follower minimum), write briefs, and drive fast iteration
Oversee production and editing to ship high-volume content weekly
Be a hands on creator: utilizing skills for editing & content creation
Identify organic winners weekly and graduate them into paid with the paid/performance creative team

What we offer

Hybrid working options
Freedom and autonomy to do their best work
20+ days annual leave
Generous time off for volunteer, parental, Koala life leave and more
Social activities including Thursday lunches
Free Koala products for all employees
Learning Management platform Juno
Individual and team growth budgets and dedicated days
Employee Assistance Program which includes unlimited sessions for financial, work, relationship, family or wellbeing support

Fulltime

Select Country

Social Lead, Instagram

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?