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Complex NTWRK Logo Complex NTWRK · Media

Social Freelancer, Sneakers

United States, New York 28.00 USD / Hour · Job Posted December 07, 2025
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Job Description

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

Job Responsibility

  • Execute the voice of Complex Sneakers (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing
  • Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Sneakers
  • Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
  • Surface and pitch viral, breaking, and social-friendly content to our news team
  • Develop creative assets in Photoshop and Premiere/CapCut
  • Ideate, source, and create original real-time content for all Complex Sneakers audiences, identifying memes and trends at the cusp of virality
  • Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
  • Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
  • Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary

Requirements

  • 2-3 years of social media and editorial experience with a publisher or brand
  • A deep understanding of the Complex Sneakers content, voice, and tone
  • Proficient in Adobe Creative Suite and Premiere Pro
  • Positive, intuitive, proactive, and collaborative team player
  • Strong writing and communication skills, proofreading experience, and quick decision-making skills
  • Must be willing to work nights and occasional holidays for coverage of live events
  • Robust knowledge of sneaker culture and how it connects to areas such as streetwear/fashion + pop culture + sports + music
  • Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
  • Proven track record in driving audience and consumer action on social
  • Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
  • Self-management skills + take charge attitude
  • Possesses an entrepreneurial spirit
  • Thinks strategically and analytically
  • Pushes for creative and out-of-the-box ideas
  • Action-oriented
  • Drives results
  • Cultivates innovation
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