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Social Creative

Australia, Sydney · Job Posted May 16, 2026
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Job Description

The Social Creative is responsible for developing ideas for paid social designed to capture attention, spark engagement, and drive real commercial outcomes. You love: ideas, storytelling, making things happen. You hate: working slowly and being removed from the outcome of your work. This role sits at the intersection of commercial and creativity, with a strong emphasis on ideas, hooks, messaging angles, and scripting. You don't need to have prior experience in a creative role, but you do need curiosity, strong creative instincts, and the hunger to explore, test, and iterate. If you're eager to learn one of the most desirable skills in marketing today, have no shortage of creative ideas, and want to make a lot of work for one of Australia's most iconic brands – we can teach you the rest.

Job Responsibility

  • Generate ad concepts, hooks and fresh creative angles for paid social
  • Write scripts, headlines and persuasive messaging frameworks for new creative variations and ongoing iterations to existing ads
  • Turn briefs and insights into clear creative ideas, using audience behaviour and performance signals — while making sure our product USPs shine through
  • Collaborate with Creative, Growth, Product and the wider Marketing teams
  • Collaborate with the Creative Strategist to take a range of ideas and turn them into high-performing campaigns, documenting learnings along the way
  • Stay on-top of the latest trending content, relevant customer experiences, product solutions, techniques, and platforms to inspire fresh creative ideas
  • Write everything from UGC scripts, skits, to bigger social-first shoots, and even the occasional above-the-line piece

Requirements

  • 1-2 years experience in copywriting, PR, media, or social
  • Strong writing instincts with attention to detail
  • Curiosity about advertising, persuasion and what makes content perform
  • Creative thinker with a natural problem-solving mindset
  • Comfortable working in a fast-moving, test-and-learn environment
  • Strong organisational skills and ability to manage multiple tasks
  • Clear communicator who enjoys collaboration and feedback
  • Portfolio of ideas - spec work welcome, we want to see how you think
  • Quick pitch: Pick one Koala product and give us 3 different 'hook' ideas for a 30-second ad. For your favourite hook, write a brief script or outline of how the ad would play out

Nice to have

Interest in performance creative, testing and iteration (experience not required)

What we offer

  • Hybrid working - ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)
  • Generous time off - volunteer, parental, Koala life leave and more
  • Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more
  • Pet-friendly office
  • Free Koala products with 'mates rates' for your friends and fam
  • Access to Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
  • Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
  • BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more

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