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A London-based social creative agency is looking for a Social Creative Strategist to join on a part-time contract. This role is for someone genuinely social-first. Not traditional brand strategy. Not ATL campaign thinking adapted for feeds. You must understand how ideas are built inside platforms, communities and creator ecosystems. You will sit at the intersection of insight, partnerships and creative, shaping social-first responses across FMCG, retail, lifestyle and entertainment brands. This is a mid-weight creative strategist position focused on developing social-first partnership ideas, pitch responses and culturally relevant campaign platforms. You will work closely with Data & Insights, Creative, Production and Partnerships teams to turn audience behaviour and platform intelligence into standout concepts that deliver measurable impact. Fast-moving, pitch-led and culturally driven.
Job Responsibility:
Partner with data teams to uncover meaningful audience and platform insights
Translate performance data into strong creative springboards
Build clear strategic narratives for brand partnerships
Develop social-first creative platforms and partnership ideas
Shape content approaches across TikTok, Instagram, YouTube and emerging channels
Create clear, inspiring briefs for internal teams
Lead or support brainstorms and ideation sessions
Support proactive and reactive pitch responses
Build compelling decks with strong storytelling and rationale
Present work internally and externally when required
Shape creator strategies and partnership-led content series
Ensure ideas align with platform behaviour and community expectations
Stay ahead of social trends, format shifts and cultural movements
Contribute to evolving internal social strategy frameworks
Requirements:
4+ years experience within a social-first agency, publisher or creator-led environment
Demonstrable experience building social-first strategies for pitches, partnerships or integrated campaigns
Deep understanding of platform nuance across TikTok, Instagram and YouTube
Confidence interpreting data and turning insight into creative opportunity
Strong deck writing and storytelling skills
Comfortable balancing creativity with commercial outcomes
Collaborative, proactive and culturally curious
Nice to have:
Experience within FMCG, retail or entertainment is helpful but not essential.