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Koala Logo Koala · -

Social Creative Strategist

Japan, Tokyo · Job Posted February 08, 2026
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Job Description

At Koala, creative strategy is at the heart of how we grow, connect with customers, and make our mark in a competitive landscape. The Creative Strategist plays a pivotal role in turning data and insights into thumb-stopping, high-performing ads that resonate and convert. This isn’t just about making ads look great—it’s about understanding our audience, staying ahead of trends, and combining performance data with creative storytelling to craft campaigns that drive real results. We need a thinker and doer who thrives on collaboration and innovation, someone who can spot an opportunity, build a creative solution, and see it through from concept to execution. You’ll work with some of the best minds across growth, creative, and product teams, delivering fresh ideas that not only align with our brand but take it to new heights. In this role, you’ll shape the future of how Koala shows up on social platforms, creating content that inspires, engages, and ultimately grows our brand.

Job Responsibility

  • Own the end-to-end creative strategy process for Paid Social, using research into competitor intelligence, customer behaviour, performance data, and platform creative best practices into new top-performing ads
  • Execute creative outputs along two workflows of iterations on improving existing assets, and launching brand new creative to drive growth from optimisation and new opportunities together
  • Create clear asset briefs based on testing hypotheses using customer behaviour, content trends and platform performance data, while also highlighting product USPs in order to feed the creative testing framework
  • Monitor ad performance in collaboration with the performance marketing manager, analyse ad creative data and continuously optimise the creative to maximum impact
  • Report on creative performance using comparative growth metrics (period vs period), sharing learnings, insights and actions in regular weekly forums with a range of stakeholders
  • Work with multiple teams: Growth, Creative & Product teams to ensure alignment on creative direction, brand tone, and performance metrics
  • Stay on-top of the latest trending content, relevant customer experiences, product solutions, techniques, and platforms to inspire fresh creative ideas
  • Understand & digest global & local paid social trends with goal to bring these to life

Requirements

  • 3 - 4 years proven experience in a performance creative, graphic design role or similar role
  • Portfolio showcasing successful paid social campaigns
  • Copy writing and editing skills with a very high attention to detail
  • Strong understanding of content performance techniques & testing methodologies in paid social platforms (Meta - Facebook & Instagram, YouTube, TikTok), including knowledge of creative trends and platform-specific best practices for maximizing performance
  • Creative thinker with a strategic, data-driven mind-set, with a passion for combining data with storytelling to craft engaging and high-performing ads
  • Experience with project management & organizational skills with in-depth experience of creating briefs and guiding projects from ideation to execution
  • Excellent communication & collaboration skills used to inspire and guide creative and data driven teams to meet business goals.

What we offer

  • Hybrid working options
  • Freedom and autonomy to do their best work
  • 20+ days annual leave
  • Generous time off for volunteer, parental, Koala life leave and more
  • Social activities including Thursday lunches
  • Free Koala products for all employees
  • Learning Management platform Juno
  • Individual and team growth budgets and dedicated days
  • Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
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