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Social Creative Lead

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Koala

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Location:
Australia , Sydney

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Category:
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Salary:

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Job Description:

Koala is a global furniture brand bringing Australian design and innovation to the world. The Social Creative Lead owns the ideation and execution of social-first creative across organic and paid channels, ensuring Koala’s work is culturally relevant, platform-native, and built to drive both brand impact and commercial outcomes. This is a senior, hands-on role.

Job Responsibility:

  • Own creative ideation and execution for the Australian market across organic and paid social
  • Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats
  • Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion
  • Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output
  • Partner closely with the Head of Marketing, AU to align social creative with growth objectives, media strategy, and commercial priorities
  • Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social
  • Ensure creative is optimised by platform, audience, and objective, without losing consistency of tone or brand voice
  • Lead, coach, and develop the Australian creative team, including creative strategists, designers, copywriters, and editors
  • Work with the global brand team to adapt and localise global brand assets for local marketing channels
  • Manage external creators, agencies, photographers, videographers, production companies, and sound studios when required
  • Own creative budgets, negotiate rates, and balance speed, quality, and cost to maximise ROI
  • Identify and resolve creative, design, or production challenges quickly and pragmatically
  • Develop and maintain design specifications and ensure compliance with relevant Australian standards
  • Build efficient creative workflows that enable rapid iteration, testing, and learning without compromising quality

Requirements:

  • 5M views of experience leading social-first creative across organic and paid channels
  • Experience owning ideas end to end, from concept and scripting through to execution and iteration
  • Comfortable setting creative direction for social
  • Curious and comfortable operating at the edge of what’s new
  • Deep understanding of platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats
  • Tuned into culture, behaviour, and platform trends
  • Experience leading or growing social creative teams
  • Commercially minded, understanding how social creative drives growth
  • Comfortable with ambiguity and thriving in fast-moving environments
What we offer:
  • Hybrid working with ~3 days back in the Alexandria Treehouse (office)
  • Generous time off - volunteer, parental, Koala life leave and more
  • Fully stocked kitchen with healthy local produce
  • Pet-friendly office
  • Free Koala products with ‘mates rates’ for friends and family
  • Access to Employee Assistance Program with unlimited sessions for financial, work, relationship, family or wellbeing support
  • Career acceleration via Learning Management platform Juno, individual and team growth budgets and dedicated days
  • Community connection through BCorp Certification, WWF Partnership, volunteer days

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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