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Koala Logo Koala · -

Social Creative Lead

United States · Job Posted March 21, 2026
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Job Description

Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place. This role is central to our growth in the US market. The Creative Lead owns the ideation and execution of social-first creative across organic and paid channels, ensuring Koala’s work is culturally relevant, platform-native, and built to drive both brand impact and commercial outcomes. This is a senior, hands-on role.

Job Responsibility

  • Own creative process and execution for the US market across organic and paid social
  • Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats
  • Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion
  • Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output
  • Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities
  • Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social
  • Ensure creative is optimised by platform, audience, and objective, without losing consistency of tone or brand voice
  • Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors
  • Work with the global brand team to adapt and localise global brand assets for local marketing channels
  • Manage external creators, agencies, photographers, videographers, and other freelancers when required
  • Own creative budgets, negotiate rates, and balance speed, quality, and cost to maximise ROI
  • Identify and resolve creative, design, or production challenges quickly and pragmatically
  • Develop and maintain design specifications and ensure compliance with relevant US standards
  • Build efficient creative workflows that enable rapid iteration, testing, and learning without compromising quality

Requirements

  • 5M views of experience leading social-first creative across organic and paid channels
  • Owned ideas end to end, from concept and scripting through to execution and iteration
  • Comfortable setting creative direction for social
  • Curious by default and comfortable operating at the edge of what’s new
  • Comfortable experimenting with emerging platforms, formats, and tools, including AI and new production workflows
  • Deeply understand how platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats actually work
  • Tuned into culture, behaviour, and platform trends
  • Know how to turn insight into social ideas people want to watch, share, and engage with
  • Led or grown social creative teams
  • Know how to give clear direction, raise the bar, and maintain momentum in a fast-moving environment
  • Understand how social creative drives growth
  • Comfortable balancing brand building and performance, organic and paid, speed, and quality
  • Thrive in fast-moving environments where platforms, formats, and priorities change quickly

What we offer

  • Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote
  • Generous time off - Koala life leave, volunteer, parental, and more
  • Free Koala products with ‘mates rates’ for your friends and fam
  • Access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
  • Competitive 401k matching
  • Comprehensive Anthem private health insurance plans
  • Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
  • Short-term incentive plans
  • BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%
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