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Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place. This role is central to our growth in the US market. The Creative Lead owns the ideation and execution of social-first creative across organic and paid channels, ensuring Koala’s work is culturally relevant, platform-native, and built to drive both brand impact and commercial outcomes. This is a senior, hands-on role.
Job Responsibility:
Own creative process and execution for the US market across organic and paid social
Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats
Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion
Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output
Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities
Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social
Ensure creative is optimised by platform, audience, and objective, without losing consistency of tone or brand voice
Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors
Work with the global brand team to adapt and localise global brand assets for local marketing channels
Manage external creators, agencies, photographers, videographers, and other freelancers when required
Own creative budgets, negotiate rates, and balance speed, quality, and cost to maximise ROI
Identify and resolve creative, design, or production challenges quickly and pragmatically
Develop and maintain design specifications and ensure compliance with relevant US standards
Build efficient creative workflows that enable rapid iteration, testing, and learning without compromising quality
Requirements:
5M views of experience leading social-first creative across organic and paid channels
Owned ideas end to end, from concept and scripting through to execution and iteration
Comfortable setting creative direction for social
Curious by default and comfortable operating at the edge of what’s new
Comfortable experimenting with emerging platforms, formats, and tools, including AI and new production workflows
Deeply understand how platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats actually work
Tuned into culture, behaviour, and platform trends
Know how to turn insight into social ideas people want to watch, share, and engage with
Led or grown social creative teams
Know how to give clear direction, raise the bar, and maintain momentum in a fast-moving environment
Understand how social creative drives growth
Comfortable balancing brand building and performance, organic and paid, speed, and quality
Thrive in fast-moving environments where platforms, formats, and priorities change quickly
What we offer:
Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote
Generous time off - Koala life leave, volunteer, parental, and more
Free Koala products with ‘mates rates’ for your friends and fam
Access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
Competitive 401k matching
Comprehensive Anthem private health insurance plans
Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
Short-term incentive plans
BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%