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Koala Logo Koala · -

Social Creative Lead

Japan, Tokyo · Job Posted March 13, 2026
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Job Description

Koala is on a mission to be the most loved DTC brand in Japan, and our next big leap is to become the #1 consumer brand in Japan for social media. To do that, we’re hiring a dedicated Social Creative Lead to own and scale this critical function. This is a senior, hands-on role. You are as comfortable generating ideas and building concepts as you are overseeing production and shipping high volumes of creative. You work with internal members & external freelancers to deliver work that is fast, distinctive, and designed to perform at scale across social platforms.

Job Responsibility

  • Build a creator-led organic engine in Japan: Create a repeatable system to ship high volumes of native content weekly, driven by creators and Koala’s internal team
  • Grow 'Qualified Reach' and cultural relevance: Increase meaningful reach among people in the life moments and home contexts Koala is built for, through consistent, culturally relevant creative for Japan
  • Feed the organic-to-paid flywheel: Systematically surface organic winners and graduate them into paid social, with clear handoffs and learnings
  • Own creative strategy and execution for Koala Japan’s organic social (Instagram, TikTok, YouTube Shorts)
  • Build repeatable formats that earn attention and fit Koala’s brand voice and cultural context in Japan
  • Be the 'ideas person' for social: generating new ideas for content on a daily/weekly/monthly basis
  • Recruit and manage a roster of creators (no follower minimum), write briefs, and drive fast iteration
  • Oversee production and editing to ship high-volume content weekly
  • Be a hands on creator: utilizing skills for editing & content creation
  • Identify organic winners weekly and graduate them into paid with the paid/performance creative team
  • Share learnings, build internal social capability, and manage external partners and budget

Requirements

  • Deep understanding of platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats
  • Ability to structure, pace, and produce creative to earn attention in-feed
  • Comfortable operating at the edge of what’s new and experimenting with emerging platforms, formats, and tools including AI and new production workflows
  • Entrepreneurial mindset willing to get hands dirty to start something 'from scratch'
  • Tuned into culture, behaviour, and platform trends with ability to turn insight into social ideas
  • Experience leading or growing social creative teams
  • Comfortable with ambiguity and fast-moving environments
  • Hands-on social video editing experience on software such as CapCut and/or iMovie

What we offer

  • Hybrid working options
  • Freedom and autonomy to do their best work
  • 20+ days annual leave
  • Generous time off for volunteer, parental, Koala life leave and more
  • Social activities including Thursday lunches
  • Free Koala products for all employees
  • Learning Management platform Juno
  • Individual and team growth budgets and dedicated days
  • Employee Assistance Program which includes unlimited sessions for financial, work, relationship, family or wellbeing support

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