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The Social Content Specialist will implement the social media approach of assigned brands, occasionally assist in managing engagement and interactivity with the consumer audience and generate best-in-class social content with efficiency and excellence. You’ll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.
Job Responsibility:
Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook
Design static graphics and edit short-form videos using brand guidelines and current trends
Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
Stay ahead of social trends, platform updates, and emerging formats to inform content strategy
Support the creation of social toolkits, templates, and creative briefs
Monitor and engage with audiences across owned social channels using social media management tools (e.g., Sprinklr)
Respond to key comments and messages in a timely, brand-appropriate manner
Flag emerging issues, trends, or opportunities to internal teams
Requirements:
2+ years of experience in social media content creation (Will consider 1-2 years for candidates who have acting/theatre experience/training)
Experience in community management is a plus
Strong graphic design and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.) – Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
Deep understanding of social media platforms, trends, and best practices
Experience with social media management tools (Sprinklr required)
Excellent copywriting and communication skills
Bachelor's degree in marketing, communications, design, or a related field preferred
Bilingual in Spanish is a plus
Must have reliable internet access
Occasional evening or weekend work may be required based on content needs or community escalations
Travel up to 25% may be required for content capture, team collaboration, or event coverage
Nice to have:
Experience in community management is a plus
Bilingual in Spanish is a plus
Bachelor's degree in marketing, communications, design, or a related field preferred