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Zinc Network Logo Zinc Network · -

Social Content Specialist

United Kingdom, London · Job Posted January 26, 2026
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Job Description

Zinc Network is expanding its talent pool for Social Content Specialists; hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform-native content, from Stories to GIFs, polls to Reels. In this role, you’ll be responsible for turning our big-picture creative concepts into reality across different social platforms. You’ll brainstorm content ideas, develop visual styles and tone of voice, and produce high-quality content across video and static social formats. From writing punchy copy to creating short-form videos and graphics, you’ll craft stories that resonate with audiences and drive real-world impact. This is an opportunity to work on purpose-driven campaigns that tackle issues of global importance.

Job Responsibility

  • Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights
  • Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling
  • Design and produce social-first content across video and static formats, from short-form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring all outputs are optimised for various platforms, while staying aligned with campaign goals and brand guidelines
  • Repurpose existing creative into fresh formats, ensuring assets are audience-relevant, accessible, and platform-native
  • Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice
  • Write clear, impactful on-screen copy and social captions that enhance engagement
  • Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective and relevant
  • Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high-quality final outputs

Requirements

  • Strong eye for design, motion, and narrative, with confidence in presenting ideas
  • Understanding of what drives engagement on Instagram, TikTok, YouTube Shorts, Telegram, and emerging platforms
  • Proven ability to develop social-first content that is both imaginative and strategic
  • Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite
  • Comfortable in a fast-paced, collaborative environment with excellent time management
  • Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts

What we offer

  • Contribute to campaigns that strengthen open societies
  • Scope to innovate and experiment with new ideas and formats
  • Collaborate with international teams and contribute to projects that engage audiences around the world
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