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Zinc Network is expanding its talent pool for Social Content Specialists; hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform-native content, from Stories to GIFs, polls to Reels. In this role, you’ll be responsible for turning our big-picture creative concepts into reality across different social platforms. You’ll brainstorm content ideas, develop visual styles and tone of voice, and produce high-quality content across video and static social formats. From writing punchy copy to creating short-form videos and graphics, you’ll craft stories that resonate with audiences and drive real-world impact. This is an opportunity to work on purpose-driven campaigns that tackle issues of global importance.
Job Responsibility:
Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights
Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling
Design and produce social-first content across video and static formats, from short-form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring all outputs are optimised for various platforms, while staying aligned with campaign goals and brand guidelines
Repurpose existing creative into fresh formats, ensuring assets are audience-relevant, accessible, and platform-native
Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice
Write clear, impactful on-screen copy and social captions that enhance engagement
Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective and relevant
Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high-quality final outputs
Requirements:
Strong eye for design, motion, and narrative, with confidence in presenting ideas
Understanding of what drives engagement on Instagram, TikTok, YouTube Shorts, Telegram, and emerging platforms
Proven ability to develop social-first content that is both imaginative and strategic
Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite
Comfortable in a fast-paced, collaborative environment with excellent time management
Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts
What we offer:
Contribute to campaigns that strengthen open societies
Scope to innovate and experiment with new ideas and formats
Collaborate with international teams and contribute to projects that engage audiences around the world