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Hogarth Logo Hogarth · -

Social & Content Specialist - Creative

Australia, Sydney Employment contract · Job Posted February 18, 2026
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Job Description

The Social & Content Specialist is the creative engine for the social production pods dedicated to a major CPG client, partnering closely with the Social Creative Strategy Director. The primary focus is to drive social creative for planned Always-On (BAU) content and campaign requirements. The secondary focus is to leverage advanced craft capabilities for high-value Out-of-Scope (OOS) opportunities and special projects.

Job Responsibility

  • Translate trends and insights into actionable content concepts, narratives, and creative briefs
  • Develop comprehensive creative briefs, scripts, and storyboards
  • Lead creative planning for detailed content calendars, ensuring timely delivery of 12+ assets weekly
  • Uphold brand integrity
  • Partner with Community and Influencer Specialists
  • Engage in hands-on videography for high-priority projects
  • Provide expert art direction and lead post-production editing oversight
  • Proactively experiment with emerging social features and tools

Requirements

  • Driven end-to-end creative strategy and execution for social content
  • Translated complex social insights and emerging trends into innovative, platform-native campaigns and always-on content for major CPG clients
  • Led the conceptualisation, production, and delivery of high-volume social assets
  • Managed the creative process across a roster of creators and designers
  • Comfortable acting as a brand guardian, maintaining strict adherence to brand guidelines
  • Applied advanced craft skills in hands-on production of social content assets, including videography, creative oversight, and leading post-production editing
  • Proactively experimented with new social features and tools
  • Collaborated with cross-functional teams
  • Had exposure to how performance data and analytics can refine creative approaches

What we offer

  • Work in a collaborative, borderless environment
  • Access to diverse projects
  • Global career opportunities
  • Backing of WPP’s unmatched network
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