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Advocate Group Logo Advocate Group · -

Social Content Manager

United Kingdom, London · Job Posted January 09, 2026
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Job Description

Are you ready to define the social media audience for a portfolio of premium whiskies and spirits? The Advocate Group are proud to be partnered with a fast-growing, family-owned UK-based spirits business with a rich heritage and a portfolio of award-winning whiskies and rums. Known for crafting exceptional spirits that celebrate tradition, quality, and innovation, the business is now looking for a Social Content Manager to set the long-term social media strategy, building audience engagement and amplifying brand impact.

Job Responsibility

  • Develop and implement a long-term social media strategy that defines the brand’s voice, positions it within the market, and drives sustainable audience growth
  • Identify key target audiences and ensure all content and campaigns are designed to reach and engage them effectively
  • Plan and manage the social media calendar, aligning content with brand campaigns, drinks-based events, festivals, and key industry dates
  • Create compelling written content, including captions, copywriting, and website copy, that resonates with audiences and supports brand objectives
  • Collaborate with Marketing, Creative, and Operations teams to ensure campaigns are coordinated and optimised for brand visibility
  • Build and nurture relationships with influencers, brand ambassadors, and industry experts to amplify reach and credibility
  • Monitor and analyse performance metrics to continually refine strategy and maximise engagement
  • Support new product launches and innovations with engaging social storytelling that resonates with the audience

Requirements

  • Experience in a luxury FMCG environment, ideally whisky/spirits or high-end consumer goods
  • A proven social media strategist with experience setting long-term plans that build audiences and drive engagement
  • Strong copywriting skills and a creative mindset
  • photography or video skills are a plus but not essential
  • Data-informed and analytical: able to identify the right audience, track performance, and adjust strategy to deliver results
  • Confident in following trends, prioritising engagement, and shaping how a brand communicates online
  • Collaborative, adaptable, and passionate about premium spirits or FMCG brands

Nice to have

photography or video skills

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