Social Content Manager

• Develop and implement a long-term social media strategy that defines the brand’s voice, positions it within the market, and drives sustainable audience growth
• Identify key target audiences and ensure all content and campaigns are designed to reach and engage them effectively
• Plan and manage the social media calendar, aligning content with brand campaigns, drinks-based events, festivals, and key industry dates
• Create compelling written content, including captions, copywriting, and website copy, that resonates with audiences and supports brand objectives
• Collaborate with Marketing, Creative, and Operations teams to ensure campaigns are coordinated and optimised for brand visibility
• Build and nurture relationships with influencers, brand ambassadors, and industry experts to amplify reach and credibility
• Monitor and analyse performance metrics to continually refine strategy and maximise engagement
• Support new product launches and innovations with engaging social storytelling that resonates with the audience

• Experience in a luxury FMCG environment, ideally whisky/spirits or high-end consumer goods
• A proven social media strategist with experience setting long-term plans that build audiences and drive engagement
• Strong copywriting skills and a creative mindset
• photography or video skills are a plus but not essential
• Data-informed and analytical: able to identify the right audience, track performance, and adjust strategy to deliver results
• Confident in following trends, prioritising engagement, and shaping how a brand communicates online
• Collaborative, adaptable, and passionate about premium spirits or FMCG brands

photography or video skills