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Randstad Logo Randstad · -

Social and Digital Marketing Senior Manager

China, Shanghai 750000.00 - 850000.00 CNY / Year · Job Posted April 23, 2026
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Job Description

This team is the core driving force behind the brand's digital and social media presence in the China market.It shapes the brand's premium outdoor and running image through forward-thinking digital strategies and engaging social storytelling.

Job Responsibility

  • Develop and implement annual social & digital strategies aligned with brand DNA across digital media
  • Lead high-quality content creation including videos, visuals, live streaming and interactive campaigns, and partner with KOLs and platforms to enhance influence
  • Manage social communities to boost user engagement and loyalty, and execute integrated digital campaigns for key moments and product launches
  • Monitor and analyze performance data, generate insights, and continuously optimize strategies to improve reach, engagement and conversion

Requirements

  • 10+ years of working experience in digital marketing or social media roles with full-cycle campaign management experience
  • Deep expertise and passion for digital & social, with strong insights into local consumer behavior on WeChat, Xiaohongshu and Douyin
  • Skilled in using analytics tools to evaluate content performance and ROI, and turn data into actionable strategies
  • Excellent end-to-end planning and execution ability for cross-channel campaigns, with experience in building online-offline integrated brand engagement and conversion closed loops
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