Social Ads Specialist

• Create a paid social media acquisition strategy for web projects
• Own and develop a social media advertising plan including photo and video content
• Ensure campaign goals and deadlines are being fulfilled to the highest standard
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
• Identify new channels where there is opportunity to grow and expand the brand
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Asset creation and adaptations for social campaigns ensuring they meet platform specs
• Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
• Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
• Optimize copy for paid social ads campaigns
• Collaborate with other marketing specialists to maximize apps visibility
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

• At least 5 years of experience in Social Media Advertising campaigns
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in tracking platforms
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Twitter, Snapchat, Pinterest and other platforms experience is a plus

• Growth and career development
• Flexible career path with personalized internal training
• Annual budget for external learning opportunities
• Flexible schedule with flextime
• Option of working full remote or from our Barcelona office
• Free Friday afternoons with a 7-hour workday
• 35-hour workweek in July and August
• Competitive salary
• Full-time permanent contract
• Top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off
• Flexible vacation options—no blackout days
• Free coffee, fresh fruit, snacks
• Game room
• Rooftop terrace with stunning Mediterranean views
• Ticket restaurant and nursery vouchers