CrawlJobs Logo
Alan Logo Alan · -

Social ads - growth marketer

France, Paris · Job Posted February 13, 2026
Apply Position
Job Link Share

Job Description

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.

Job Responsibility

  • Own Meta (Facebook & Instagram) as a core channel: Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants)
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into competitive edges through close collaboration with our Meta Account Manager
  • Explore and validate TikTok: Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy
  • Partner with the Ad Creative Lab: Brief the Creative Strategist on platform insights, performance data, and creative direction
  • Collaborate on creative testing roadmaps: angles, formats, hooks, messaging
  • Provide feedback on assets pre-launch to ensure platform-native execution
  • Share performance learnings to inform next creative iterations
  • Benchmark, test, and optimize: Monitor and document competitor activity and industry best practices across social platforms
  • Run structured A/B tests on creative, audiences, bidding, and placements
  • Analyze performance at granular levels (hook rates, retention curves, conversion funnels)
  • Continuously improve CAC, CTR, and signature conversion rates
  • Measure, report, workflow & automation: Build dashboards to track performance, learnings, and budget efficiency
  • Communicate impact clearly to stakeholders (signatures, CAC, ROAS, learnings)
  • Document best practices and playbooks for scaling internationally
  • Build AI-powered workflows for faster reporting, insight extraction, and creative iteration
  • Experiment with AI for campaign analysis (pattern detection, anomaly alerts, optimization suggestion)

Requirements

  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Fluent in English
  • Fluent in French

Nice to have

  • Bonus: TikTok Ads experience or strong curiosity to learn
  • Experience in insurance, fintech, or regulated industries
  • International campaign experience (multi-market)
  • Familiarity with Motion, Figma, or creative analytics tools
  • B2B social ads exposure (LinkedIn, Meta for B2B)

What we offer

  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours. Organize your time as you wish
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
  • Transport. Country-specific commuter benefits
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only
Alan - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Social ads - growth marketer

8 matching positions

Senior Growth Marketer

Handshake is expanding into AI research and development, building a world-class ...
Location
Location
United States , San Francisco
Salary
Salary:
148000.00 - 185000.00 USD / Year
joinhandshake.com Logo
Handshake
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in growth/performance marketing, preferably to technical or academic audiences
  • Strong understanding of digital marketing channels, including SEO and paid acquisition (e.g. LinkedIn, Meta, Google ads)
  • Efficiently managed at least a 7 figure budget across a minimum of 2 paid marketing channels (e.g. Meta and Google ads)
  • Proficiency in analytics tools such as Google Analytics and in SQL
  • Excellent written and verbal communication skills
  • Ability to work independently and thrive in a fast-paced, remote environment
Job Responsibility
Job Responsibility
  • Develop and implement growth strategies to expand our AI research community of graduates
  • Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing
  • Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations
  • Optimize digital marketing strategies using A/B testing, analytics, and performance tracking
  • Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
  • Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey
  • Leverage SEO best practices to improve visibility and searchability
What we offer
What we offer
  • Equity in a fast-growing company
  • 401(k) match, competitive compensation, financial coaching
  • Paid parental leave, fertility benefits, parental coaching
  • Medical, dental, and vision, mental health support, $500 wellness stipend
  • $2,000 learning stipend, ongoing development
  • Internet, commuting, and free lunch/gym in our SF office
  • Flexible PTO, 15 holidays + 2 flex days
  • Team outings & referral bonuses
  • Fulltime
Read More
Arrow Right

Social Media Growth Lead

We are hiring a Social Media Growth Lead who will directly own the creative and ...
Location
Location
Salary
Salary:
1700.00 - 2000.00 USD / Month
remotivatejobs.com Logo
RemotivateJobs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in social media management and affiliate marketing
  • Proven track record of scaling an e-commerce business through partnerships and content-driven growth
  • Deep expertise with Meta, affiliate, and influencer platforms
  • Strong analytical skills
  • fluent in metrics like CAC, ROAS, MER, and LTV
  • Hands-on operator who thrives in a fast-paced, lean environment
  • Fluent in English and excellent communication skills
  • able to work cross-functionally with product, ops, and creative teams
Job Responsibility
Job Responsibility
  • Directly manage our social media accounts
  • Manage our Affiliate program
  • Be the Lead Producer of ad content alongside creative partners, influencers, etc
  • Develop a high-volume ad creative pipeline with 100+ new ad creatives per week
  • Generate UGC videos and Statics/graphics
  • Drive a test-and-learn culture, continuously testing creatives, hooks, message, conversion, and offers
What we offer
What we offer
  • Be a key owner in a high-growth, profitable CPG startup
  • Work directly with the executive team to shape the company’s future
  • Team culture that prizes speed, ownership, and tangible results
  • Competitive compensation
  • Fulltime
Read More
Arrow Right

Social Media & Paid Ads Executive

Join Our Client's Growing Marketing Team! Are you a talented Digital Marketing /...
Location
Location
United Kingdom , Bromley
Salary
Salary:
30000.00 - 36000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A degree in Marketing, Digital Marketing, or a related field (strongly preferred)
  • Proven experience in social media management and paid ads
  • Strong understanding of engagement metrics and performance measurement
  • Confidence in using social media and ad platforms
  • Highly organised, proactive, and task-focused individual
  • Smart, professional, and eager to take ownership of responsibilities
Job Responsibility
Job Responsibility
  • Plan, create, and schedule engaging content across platforms like Instagram, Facebook, LinkedIn, and TikTok
  • Maintain a consistent brand voice and captivating visual identity
  • Stay ahead of the curve by keeping up with social media trends and best practices
  • Track key metrics: follower growth, reach, engagement rates, and impressions
  • Analyse post and campaign performance using platform insights and tools
  • Report on top-performing content and make data-driven recommendations for improvement
  • Set up, manage, and optimise paid social media ads on platforms like Meta and Google
  • Monitor ad spend, CTRs, conversions, and ROI to ensure optimal performance
  • Test audiences, creatives, and copy to enhance results and drive growth
  • Collaborate on wider digital marketing campaigns and initiatives
  • Fulltime
Read More
Arrow Right
New

Marketing Manager – Dentistry Shows

The purpose of this role is to help produce and deliver the marketing strategy p...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
closerstillmedia.com Logo
CloserStill Media
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Great writing skills in English
  • Ability to produce creative and well-thought-out marketing plans
  • Ability to manage multiple projects and deliver on time
  • Strong IT skills and systems management e.g. experience working with CRM and CMS platforms databases email marketing and marketing automation software
  • Knowledge of data protection regulations and experience ensuring compliance in relation to email marketing and data sharing with third parties
  • Able to identify search words and key terms to be used in data segmentation based on industry knowledge
  • Experienced in devising and implementing digital marketing strategies and campaigns
  • Solid knowledge and experience using digital marketing tools e.g. Google Analytics Google Ads
  • Commercial acumen to develop sales-led marketing initiatives
  • Ambition to develop your marketing career
Job Responsibility
Job Responsibility
  • Work with the Group Marketing Manager Marketing Director and Event Director plus the wider team to develop and implement marketing strategy positioning key messages and product strategy
  • Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria
  • Manage the creative/design process for marketing material including updating existing materials and creating new material in line with the marketing strategy
  • Work with the sales team to create sales campaigns focused on both new client growth and increased client retention including messaging to drive revenue across all products such as digital sponsorships and future revenue opportunities
  • Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
  • Lead on messaging and writing for outbound reach to customers
  • Collaborate with partners to develop marketing campaigns lead generation strategies and compelling materials for all revenue streams across live and digital products
  • Work in partnership with the Content Lead to develop and align the content and marketing strategy with regular checkpoints throughout the campaign
  • Collaborate with the Content Lead on the planning delivery and execution of the event app as well as any virtual/hybrid proposition
  • Ensure all relevant stakeholders including Content Leads have reviewed external marketing materials before sign-off to maintain editorial consistency across show brands
  • Fulltime
Read More
Arrow Right

Senior Ads Measurement Lead - App Dev

Reddit is looking for a Measurement Lead to help our Mobile App advertisers succ...
Location
Location
United States , New York City
Salary
Salary:
167500.00 - 234500.00 USD / Year
Reddit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising
  • Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
  • Knowledge of North America Measurement solutions and norms
  • A knowledge of experimentation and familiarity with the underlying statistical methods
  • A strong background in the execution, analysis, and presentation of quantitative advertising research
  • Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
  • Experience working at scale, managing multiple projects and clients simultaneously
  • A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
  • Exceptional written and oral communication skills – you're articulate and engaging
Job Responsibility
Job Responsibility
  • Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit's sales, product, and product marketing teams
  • Leverage measurement results to drive business growth for our App-focused clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness
  • Co-develop Reddit best practices - work and consult across a breadth of clients and measurement types including mobile measurement attribution, brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
  • Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit
  • Support our go-to-market teams with your measurement expertise, industry knowledge, and insights
What we offer
What we offer
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
  • Equity in the form of restricted stock units
  • Medical, dental, and vision insurance
  • Fulltime
Read More
Arrow Right

Senior Client Partner, Large Customer Sales (Tech)

Reddit is a community of communities. It’s built on shared interests, passion, a...
Location
Location
United States , New York City
Salary
Salary:
124700.00 - 199100.00 USD / Year
Reddit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in digital media, with at least 7+ years of experience in sales, Tech client experience preferred
  • Experience owning partnerships with complex enterprise tech organizations
  • Proven experience managing relationships up through C-level executives
  • Deep industry expertise in specific verticals, product types, and/or measurement solutions
  • Deep existing relationships within the agency and client direct space
  • Subject matter expertise in the social media landscape and native advertising
  • Experience building and executing long-term account growth strategies
  • Demonstrated top-performer achievement against sales targets
  • Ability to lead special projects
  • BA / BS degree or equivalent work experience
Job Responsibility
Job Responsibility
  • Proactively manage and deepen relationships with existing advertising partners, both with agencies and directly with clients to drive year-over-year revenue growth
  • Proactively construct upfront and joint business plans with top clients
  • Establish mutually beneficial relationships with new clients, educating them on Reddit and the Reddit ads platform
  • Leverage agency and client direct relationships to identify new buyers of Reddit advertising products
  • Leverage data from internal and external sources to inform client strategies and pitch proposals
  • Consistently meet deadlines for all projects, ensuring that clients receive the highest level of customer service
  • Act as an internal lead by actively volunteering in team meetings and Reddit special projects
  • Own client meetings from agenda to final presentation, instilling confidence and setting all interactions up for success by appropriately setting client expectations, identifying outcomes, and communicating clear next steps
  • Act as the primary point of contact for clients to communicate major platform updates, releases, changes, and/or opportunities that will deepen or expand the relationship
  • Provide strategic, proactive, and consultative advice to clients in order to uplevel and grow the relationship
What we offer
What we offer
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
  • Fulltime
Read More
Arrow Right

Director Of Global Marketing

Argenta is looking to fill the role of Director of Global Marketing at our Shawn...
Location
Location
United States , Shawnee
Salary
Salary:
Not provided
argentaglobal.com Logo
Argenta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of B2B marketing in the pharmaceutical industry, preferably for a contract development and manufacturing organization (CDMO)
  • Scientific background with an understanding of life sciences
  • animal health experience preferred
  • Bachelor’s degree in marketing and/or scientific field, MBA preferred
  • Proven track record in building marketing strategies
  • Experience managing and developing teams across geographies
  • Excellent communication skills, both written and verbal, including executive presentation skills
  • Collaborative approach with ability to build trust across functions
  • Commercial and financial acumen with ability to understand the sales process and connect marketing efforts to organizational financial goals
  • Nimble and able to work in a fast-paced environment
Job Responsibility
Job Responsibility
  • Develop & execute Argenta’s global marketing strategy aligned to our growth spans
  • Define Argenta’s brand architecture and position and develop and refine the value proposition across target clients and offerings
  • Lead planning, budgeting, and all performance reporting against defined KPIs
  • Oversee omnichannel campaigns to generate brand awareness and leads across digital (web, social, SEO/SEM, email, content, etc.) and live (events, sales assets, etc.) efforts
  • Own Argenta’s presence at key industry and Argenta-led conferences and trade shows (AHNTI, VMX, PEI, KCAHC Summit, DIAH, etc) as well as planning any strategically important customer events
  • Lead the development of compelling content including case studies, white papers, webinars, presentation decks, sales assets, and trade show materials that highlight Argenta’s offerings and expertise
  • Oversee external media relations and PR strategy
  • Monitor the competitor landscape and provide periodic updates regarding M&A, added capabilities, partnerships, etc
  • Partner closely with the CCO to ensure alignment of marketing to strategic goals
  • Partner closely with Business development to ensure strong sales support and enablement and effective qualification and transition of leads
What we offer
What we offer
  • opportunity to work for a successful and rapidly expanding global business where your input will be valued
  • strong culture
  • great benefits
  • growth opportunities
  • Fulltime
Read More
Arrow Right

Head of Editorial Performance

Reporting directly to the Director of Audience and Performance, this role is res...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
telegraph.co.uk Logo
The Telegraph
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A journalist with senior experience of working in a major newsroom
  • A leader with a track record of building and managing teams
  • Extensive experience of studying analytics and demonstrable evidence of using insight to drive forward editorial performance
  • Extensive knowledge of best practice across digital journalism including SEO, social media, community and other audience-building facets
  • An inquisitive mind that is always searching for answers and innovative solutions to publishing journalism
  • Excellent communication skills and ability to coordinate complex projects
  • A deep understanding of the Telegraph’s journalism and audience
Job Responsibility
Job Responsibility
  • Work with the senior editors and heads of department to determine and deliver all the numbers that are needed to achieve subscriptions growth, and the strategy and tactics to do so
  • Manage the Performance team, and work with I&A, to translate what audience data means for commissioning and publishing of our journalism - both at an operational day-to-day level and a strategic level
  • Ensure the presentation of data and performance across the newsroom is to the highest standard, adding colour to the picture and, where possible, relaying actionable insight
  • Hold regular meetings with senior commissioning and publishing editors to feed back on performance and opportunities for improvement
  • Frequently review the Performance team’s output and priorities to ensure it continues to reflect the business’s priorities
  • Work with the Marketing, Engagement, Retention, Product and Technology departments to ensure we are extracting full performance from our journalism across the business
  • Be a leading member of the team that analyses content access - ensuring intelligent access to our journalism, together with the right mechanism, offer and message is shown to the reader
What we offer
What we offer
  • Dynamic working opportunities
  • Medical cover
  • Parental leave (six months fully paid maternity leave and enhanced paternity/partner leave)
  • Life assurance
  • Season ticket loans
  • Flexible benefits
  • Training and development opportunities through The Academy
Read More
Arrow Right