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The Subject Matter Expert (SME) will be the principal authority/master of our digital products in a dedicated area and provide technical support to our internal and external clients. The SME for Programmatic will work with teams to monitor, track, and deliver programmatic executions, including assessing performance, average clearing price and optimizing accordingly.
Job Responsibility:
Provide excellent client service and technical support to programmatic demand clients
Act as second-level technical/SME point of contact for technical resolution
Assist clients with PMP setup, troubleshooting, and prepare campaign reporting and analysis
Work with teams to spec out customization opportunities and troubleshoot technical issues
Create and contribute to technical documents and FAQs
Effectively manage up strategy conversation within teams
Build strong client relationships with proactive communication
Proactively up-sell additional targeting strategies and idea generation
Contribute to all aspects of programmatic campaign implementation, management, and cross-promoting
Provide proposal builds/media plans for high value campaigns
Communicate value proposition of various programs and provide solutions to technical concepts
Determine root causes for customer successes and failures
Monitor, track, and deliver programmatic executions including assessing performance and optimizing
Lead or assist in training, mentoring, and developing team members
Requirements:
BE/BSc Computer Science degree or equivalent relevant experience
3-5 years' experience in digital/online advertising, agency project management, and/or mobile or related environment
3-5 years of technical account management experience with a digital/mobile ad sales platform or a DSP
Experience with online media buying and selling processes
Strong technical aptitude and deep knowledge of ad tech technologies (ad serving, rich media, search management, video, mobile, RTB, google analytics, AdWords, programmatic buying, ad exchanges, data targeting)
Familiarity with programmatic and DSP platforms
Knowledge of DCM and various third-party ad serving platforms
Ability to troubleshoot with DSPs and trading desks
SaaS platform experience (The Trade Desk, SiteScout, AppNexus, DataXu, Google AdWords, KenShoo, MatchCraft, SalesForce, BlueKai, Excelate, Proximic)
Strong technical writing skills
Superior written and oral communication skills
Results-oriented, highly productive, motivated
Problem solver who can multi-task and prioritize effectively
Highly analytical with attention to detail
Team player with ability to develop strong relationships
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