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The Ad Sales Team Lead is responsible for driving revenue growth through the effective leadership of a high-performing digital advertising sales team. This role combines people leadership, pipeline discipline, and consultative selling to help advertisers achieve measurable business outcomes through advertising solutions. Working closely with Sales Managers and cross-functional partners, you will lead a team of Ad Sales Executives across SMB and Mid-Market segments, ensuring consistent execution, strong productivity, and reliable quota attainment. Success in this role requires commercial acumen, operational rigor, and a data-driven leadership mindset. You will act as both a people leader and deal sponsor, ensuring excellence across revenue delivery, activity standards, quality, and forecast accuracy.
Job Responsibility
Lead, coach, and performance-manage a team of Ad Sales Executives across SMB and Mid-Market segments
Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
Set clear daily, weekly, and monthly performance expectations
Run structured inspection cadence including pipeline reviews, call coaching, and quality scorecard reviews
Drive effective onboarding and ramp programs
Create individualized performance plans
Drive disciplined opportunity qualification using structured sales methodologies
Ensure consistent outbound and inbound execution across calls, email, and sales engagement tools
Enforce SLA standards for lead follow-up, advertiser responsiveness, and renewal coverage
Maintain strong CRM hygiene, clean pipeline management, and accurate forecasting
Consistently deliver against revenue targets and team quota commitments
Act as deal sponsor on complex or high-value advertiser opportunities
Guide commercial structuring, pricing conversations, and objection handling
Partner with internal teams to align ad solutions with advertiser goals
Support sellers in translating campaign performance data into clear ROI-driven narratives for customers
Uphold quality standards across sales calls, advertiser communications, and CRM documentation
Ensure adherence to internal policies, advertising standards, and data/privacy requirements
Monitor outreach productivity, SLA compliance, and audit readiness
Drive accountability across reporting accuracy and operational discipline
Requirements
Leadership and coaching experience
Pipeline management and forecasting
CRM hygiene and data-driven mindset
Experience in digital advertising sales
Strong commercial acumen
Familiarity with sales methodologies (e.g. BANT, MEDDICC-lite)