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We’re looking for a passionate and driven Shops Manager to take the lead across a vibrant portfolio of retail venues at the heart of our resort. This is a role for someone who loves creating memorable guest experiences, thrives in a fast‑paced environment, and takes real pride in shaping high‑performing, engaging retail spaces. You’ll oversee an exciting mix of outlets — The Butlin’s Store, Mega Treats, Toy Box, Show Time Studio and The Hire Shop — each offering something unique to our guests. From toys and treats to merchandise, photography and equipment hire, you’ll bring consistency, creativity and commercial focus to every venue you lead.
Job Responsibility:
Lead with passion, inspiring your teams across multiple venues to deliver exceptional service, strong retail standards and unforgettable guest interactions
Drive commercial success, using your retail expertise to grow sales, optimise stock integrity, reduce waste and deliver standout visual merchandising
Use insight to elevate performance, analysing NPS, sales mix, footfall, stock results and team data to make smart decisions that enhance both guest experience and commercial outcomes
Be a visible, hands‑on leader, coaching your teams in real time, setting clear expectations and ensuring every venue looks fantastic and operates safely and efficiently
Oversee guest experience across all satellite retail outlets, ensuring speed, friendliness, product availability and store presentation
Maintain retail and VM standards including planograms, displays, cleanliness, signage and brand consistency
Use NPS insights and guest comments to improve service flow, queue management and shop layout
Lead from the front during peak trading, supporting the team with real time coaching and visibility
Ensure the photography and hire experiences are hassle free, safe and add value to the guest stay
Full accountability for stock performance across all satellite shops including: stock integrity & variances, waste reduction, product movement & rotation, loss prevention routines, accurate tills & scanning
Support sales growth by ensuring strong merchandising, product placement, seasonal changeovers and availability
Work with Central Commercial teams to implement promotional activity, price reviews and range changes
Manage and optimise the profitability of photography sales and hire shop operations (pricing, packages, loss protection)
Deliver labour aligned to trading patterns and guest footfall, ensuring productivity and coverage
Ensure accurate payroll processes and support rota creation as required
Lead a multivenue team through coaching, communication and daily operational support
Ensure all team members are trained in scanning accuracy, product knowledge, venue standards, guest service and loss prevention
Support 1:1s, PDPs, performance reviews and succession planning
Create clear, measurable objectives for Assistant Managers & Supervisor Plus to support revenue generation, queue management, profit protection, compliance, guest experience and team experience
Role model Butlin’s Values and Leadership Behaviours across all retail outlets
Build a multiskilled workforce able to flex across different shop types and support other retail areas
Drive retention by creating a supportive, positive and development focused culture
Maintain full compliance across all shops including licensing (where applicable), food safety for sweets, H&S, COSHH and security
Ensure strong cash handling routines including floats, safe checks, variances and escalation
Lead audit readiness across retail stores, stockrooms, photography spaces and hire equipment areas
Ensure all hire shop activity is safe, tracked, logged and well documented (returns, damage checks, equipment cleaning)
Lead opening/closing routines and complete daily checks
Escalate risks and implement corrective actions promptly
Work closely with Commercial & Procurement to deliver range, promotions and price execution
Partner with Loss Prevention on stock variance, shrinkage and compliance
Collaborate with Entertainment and Guest Operations to support photography needs and resort events
Share best practice across resorts to improve consistency and performance
Support wider resort operations during peak arrival days and largescale events
Requirements:
Retail leadership experience within multisite, high volume or family focused environments (toy, sweet, gift, convenience, photo retail or general retail) is essential
Strong understanding of stock controls, loss prevention, waste management and retail operations
Visual merchandising experience with the ability to execute seasonal layouts and impactful displays
Understanding of basic photography retail or willingness to learn photo sales processes
Experience managing labour to demand and working with multiskilled teams
Strong communicator able to motivate, coach and influence teams
Problem solver who can stay calm and lead across multiple venues during peak trading
Ability to work flexibly, prioritise effectively and adapt quickly to changing guest and trading needs