Shopper Marketing Manager

• Develop and implement shopper marketing strategies across leading UK retail and pharmacy channels (e.g. Boots, Superdrug, Tesco, Amazon)
• Collaborate with sales, brand, and category teams to ensure campaigns align with broader business objectives
• Manage activation calendars, promotions, and in-store/online executions to drive shopper engagement and conversion
• Oversee the development of retailer-specific POS, digital assets, and in-store communications
• Analyse campaign performance and report on key KPIs and ROI, using insights to inform future activity
• Build strong relationships with internal stakeholders, external agencies, and retail partners
• Ensure campaigns are delivered on time, on budget, and to a high standard

• 3–5 years' experience in shopper marketing, trade marketing, or brand activation (FMCG or healthcare/pharma background preferred)
• Strong understanding of shopper behaviour, retail media, and channel dynamics
• Proven experience activating campaigns across pharmacy or grocery retail channels
• Highly organised with the ability to manage multiple projects and timelines effectively
• Comfortable working cross-functionally with sales, brand, and category teams
• Strong commercial acumen and ability to translate insights into action
• Able to commit to one day per month on-site in Berkshire

Competitive salary and pro-rata benefits package