Shopper Marketing Lead - Wellbeing Collective

In the lead up to our third summer in the UK, we have ambitious plans drive growth through category leadership and exceptional execution. In the connected world in which we live, it is critical our brands cut through and connect with shoppers during their path to purchase, both in the physical and digital environment. This role ensures the Liquid I.V. brand and the Enhanced Hydration category is visible at the point of purchase through engaging shopper programmes which connect with both wider brand activity systems and retailer partnership activities.   This role is responsible for the development of the shopper marketing strategy for Liquid I.V. UK and delivery of market-leading Shopper Marketing campaigns. You will work to deliver a best-in-class activity plan which is seamlessly connected to the full media plan and can be leveraged through our customer account and execution teams with our retailers to drive competitive growth.