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Boots Logo Boots · -

Shopper Marketing and Visual Merchandising Manager

United Kingdom, Nottingham · Job Posted April 23, 2026
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Job Description

We’re looking for a Shopper Marketing & Visual Merchandising Manager to help bring our brand stories to life in-store — from exciting skincare launches to magical Christmas campaigns. As part of the In-Store Marketing Team, you’ll help make our brands shine in retail spaces by supporting the planning and delivery of both temporary activations and permanent merchandising projects. You’ll work with a passionate team of creatives and marketers to deliver impactful campaigns that surprise and delight shoppers every day.

Job Responsibility

  • Lead the creative translation of brand guidelines into in-store displays and materials across the UK&I and EMEA & APAC markets
  • Adapt campaigns and initiatives for in-store activation across temporary and permanent touchpoints
  • Manage the development and rollout of 3D in-store materials and promotional kits
  • Partner with agencies and suppliers to support creative production, artwork reviews, and approvals
  • Collaborate with Brand, Commercial, and Category teams to ensure activations are on-brand, insight-led, and commercially strong
  • Oversee stakeholder communications and coordination to ensure projects are approved on time and delivered flawlessly

Requirements

  • Extensive experience in Shopper Marketing, Visual Merchandising, Retail Marketing, or Brand Activation
  • A genuine passion for creativity, design, and retail experiences
  • Strong attention to detail and organisational skills
  • Excellent communication abilities
  • The ability to work efficiently in a fast-paced, cross-functional environment
  • Curiosity about market trends and brand storytelling

Nice to have

  • Experience in managing cross-functional teams
  • Knowledge of digital marketing strategies

What we offer

  • Boots Retirement Savings Plan (up to 12% company contribution)
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

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