CrawlJobs Logo

Shopper Insights Manager

unilever.com Logo

Unilever

Location Icon

Location:
United States , Rogers

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

99760.00 - 149640.00 USD / Year

Job Description:

The Walmart Shopper Insights team is looking for an experienced, strategic and passionate professional who can connect the dots to reveal new insights and elevate Unilever and Walmart growth. This is an exciting opportunity to drive engagement and growth with this priority customer across Unilever flagship brands. In this role you will represent the voice of the shopper, integrate Unilever shopper and category knowledge with custom research to provoke transformational business action and drive sustainable marketplace impact. As a Shopper Insights Manager (2A), you will be the expert on the Walmart shopper and provide best-in-class insights grounded in understanding omnichannel shopper behavior and decisions.

Job Responsibility:

  • Provide fact-based, strategic, shopper-centric points of view to inspire deeper shopper understanding
  • Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers and pain points
  • Connect the dots to build integrated, inspiring and insightful category growth stories to inform business decisions
  • Offer foresight rather than just insight, helping to shape the future through strategic thought leadership
  • Demonstrate research expertise by developing effective, efficient learning plans and selecting fit for purpose methodologies
  • Interpret and synthesize information across data/analytics platforms, primary and secondary research, trends, social media data, e-commerce and existing learning
  • Comfortable with sales, panel, and social media data
  • Leverage and tie together multiple data sources to deliver actionable learnings and insights against key business objectives and questions
  • Demonstrate holistic thinking, strategic agility and thought leadership with all levels of stakeholders
  • Develop strong collaborative partnerships with stakeholders to proactively identify business challenges and opportunities
  • Identify foundational and customer-specific knowledge gaps and create and lead a research agenda to deliver actionable insights

Requirements:

  • Proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches
  • Ability to match appropriate methodologies to business needs and insights questions
  • Experience and expertise in core market research principles – sample design, data collection and analysis techniques, appropriate action standards
  • Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative
  • Ability to mine cultural, socioeconomic, and category trends for strategic opportunity areas
  • Develop an objective point of view and feel comfortable sharing it, be seen as a strategic thought leader on the team
  • Interpersonal, listening, and influencing skills
  • Ability to collaborate with, and communicate to, a range of management levels
  • Communicate key learnings and recommendations in a clear and concise manner, both written and verbal communication
  • Passion for high performance and results driven
  • Demonstrate flexibility and agility, ability to respond to change, accept ambiguity and adapt to new situations quickly
  • Proactively partner with peers and cross-functional teams locally and remotely to maximize learning and impact
  • Take personal responsibility and accountability for execution and results
  • Proficient understanding of the digital and specifically e-commerce business landscape
  • Manage external suppliers to execute research projects efficiently
  • Superior skills in project management, end-to-end management of the research process
  • Minimum 5+ years total experience
  • primary research experience in CPG, retail, or Customer Development space
  • Bachelor’s degree required, Master’s preferred
What we offer:
  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • Eligible to participate in benefits plan which can include health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Shopper Insights Manager

Shopper Marketing Manager

I'm recruiting on behalf of a well-established healthcare/pharmaceutical brand l...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
betterplaced.com Logo
Better Placed Ltd - A Sunday Times Top 10 Employer!
Expiration Date
September 02, 2026
Flip Icon
Requirements
Requirements
  • 3–5 years' experience in shopper marketing, trade marketing, or brand activation (FMCG or healthcare/pharma background preferred)
  • Strong understanding of shopper behaviour, retail media, and channel dynamics
  • Proven experience activating campaigns across pharmacy or grocery retail channels
  • Highly organised with the ability to manage multiple projects and timelines effectively
  • Comfortable working cross-functionally with sales, brand, and category teams
  • Strong commercial acumen and ability to translate insights into action
  • Able to commit to one day per month on-site in Berkshire
Job Responsibility
Job Responsibility
  • Develop and implement shopper marketing strategies across leading UK retail and pharmacy channels (e.g. Boots, Superdrug, Tesco, Amazon)
  • Collaborate with sales, brand, and category teams to ensure campaigns align with broader business objectives
  • Manage activation calendars, promotions, and in-store/online executions to drive shopper engagement and conversion
  • Oversee the development of retailer-specific POS, digital assets, and in-store communications
  • Analyse campaign performance and report on key KPIs and ROI, using insights to inform future activity
  • Build strong relationships with internal stakeholders, external agencies, and retail partners
  • Ensure campaigns are delivered on time, on budget, and to a high standard
What we offer
What we offer
  • Competitive salary and pro-rata benefits package
  • Fulltime
Read More
Arrow Right

Shopper Marketing and E-commerce Manager

This is an exciting, high-impact opportunity to lead omnichannel marketing and d...
Location
Location
United Kingdom
Salary
Salary:
Not provided
ptexecutive.co.uk Logo
PT Executive
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–4 years’ experience in Shopper Marketing, Brand, Digital Commerce, or Retail Activation within FMCG or Food
  • Proven track record across Multiples, Discounters, Convenience, ROI, and Online Channels
  • Strong understanding of the full shopper journey and path to purchase across digital and physical retail
  • Analytical mindset with experience using data, insight, and campaign analysis to drive future strategy
  • Confident communicator and relationship builder, capable of managing internal stakeholders and agency partners
  • Hands-on project management experience, with the ability to work across multiple projects with pace and agility
  • Commercially aware, results-driven, and highly collaborative
Job Responsibility
Job Responsibility
  • Shopper Marketing Strategy and Execution: Develop and implement shopper activation plans across all key retail channels
  • Own the retailer.com execution strategy to support NPD, brand campaigns and core range performance
  • Deliver shopper plans aligned with category vision, brand strategy, and retailer priorities
  • Create disruptive, insight-led campaigns that drive shopper engagement and conversion
  • Customer Leadership & Strategic Partnerships: Build and strengthen multi-functional relationships with Top 4 UK grocery retailers
  • Anticipate retailer needs and category shifts, positioning IEF as a shopper thought leader
  • Secure and execute Joint Business Plans (JBPs) and long-term growth strategies
  • E-commerce Account Management: Manage key online grocery accounts, driving commercial performance and account growth
  • Ensure brilliant basics across product listings, imagery, taxonomy, and availability
  • Analyse customer-level data and campaign results to optimise commercial return
What we offer
What we offer
  • Attractve Salary & Benefits
  • Enjoy flexible working, with a home-based structure and travel to key meetings, offices, and partners as required
  • Fulltime
Read More
Arrow Right

Category Manager

We’re looking for a confident, commercially minded Category Manager to join our ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years’ experience in a Category Management, Shopper Insight or Commercial Insight role, ideally within FMCG
  • Experience working in fast-moving or high-growth categories, with an understanding of how pace and change impact decision-making
  • Proven ability to use category, shopper and market data to influence commercial decisions
  • Strong storytelling skills, with the ability to translate complex analysis into clear, compelling recommendations
  • Confidence presenting to and influencing a range of stakeholders across Sales and Marketing
  • Experience supporting range, distribution, pricing and promotional decisions
  • Comfortable operating in an entrepreneurial, scaling business environment
Job Responsibility
Job Responsibility
  • Lead category reviews and deliver high-quality, commercially focused insight stories for key customers
  • Identify growth opportunities across retailers, channels and formats using shopper, category and market data
  • Bring insight into customer meetings with clear, confident and actionable recommendations
  • Partner with Marketing and Innovation to ground brand and NPD thinking in robust category understanding
  • Monitor category performance, trends, competitors and shifts in shopper behaviour, proactively sharing implications and opportunities
  • Support range, distribution, pricing and promotional thinking with strong analytical rigour
  • Be a trusted category voice internally, influencing decisions across the commercial agenda
  • Fulltime
Read More
Arrow Right

Customer Manager - DDS

We currently have an opportunity available for a Customer Manager – Discount Dep...
Location
Location
Australia , North Rocks
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Demonstrated business experience, preferably cross-functional
  • FMCG experience is a plus
  • Strong customer facing experience and proven track record is a must
  • Proven people management/development capabilities
  • Experience in Customer Marketing, Trade Category Management and Account Management or Field Sales roles
  • Must be willing to work part-time (3 days a week)
Job Responsibility
Job Responsibility
  • Delivery of Turnover, Customer Profitability and TTS budgets for allocated categories within Customer Channel
  • Develop strong relationships with both internal (e.g. Category Manager, Shopper Insights Managers) & external customers (e.g. Category Managers, Trading Managers, Category Directors Buyers)
  • With Customer Marketing Manager, deliver in store activation events as defined by company Pulsing Plan
  • Develop & deliver Joint Business Plans with the Customer
  • Develop and deliver promotional plan within Customer
  • Day to day administration and evaluation of product portfolio e.g. Promotional Evaluation, inputs to S&OP
  • Discuss and agree Gap Filling initiatives with Category Team
  • Lead range and merchandising reviews (where appropriate), working in collaboration with the Category Managers, Range & Merchandisers and Head of Platinum Partnership
  • Work with CBM and Customer Director to develop and deliver Local Customer Strategy Plan for customer
  • Deliver key Category Team initiatives at Customer e.g. Price Increases, Brand Activation, NPD etc
What we offer
What we offer
  • Development opportunities
  • Benefits and a working culture that embraces diversity and is pioneering flexibility
  • Amazing discounts on external company products
  • Attractive employee referral reward program
  • Parttime
Read More
Arrow Right

Shopper Marketing Manager

This role is central to Shopper Marketing at pladis UK. You’ll ensure our brands...
Location
Location
United Kingdom , Chiswick Park, West London
Salary
Salary:
Not provided
pladisglobal.com Logo
pladis
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in other commercial functions a plus e.g. Sales, Category, Marketing (Shopper Marketing exposure preferred)
  • Understanding of full Shopper Journey touchpoints
  • Ability to conduct briefing and coordination of Shopper Marketing activity
  • Effective interpersonal skills, partner management and collaboration skills
  • Strong organisational skills and ability to multi-task
  • Strong personal leadership skills
  • High level of attention to detail
Job Responsibility
Job Responsibility
  • Support the Senior Shopper Marketing Manager in delivering annual shopper plans and day‑to‑day shopper media planning and briefing
  • Work closely with account managers and sales teams to activate shopper marketing plans, unlock opportunities, and ensure strong online and in‑store visibility
  • Deliver impactful display solutions with external artwork/display partners, ensuring accurate briefing, timely delivery, and strong ROI
  • Collaborate with Sales, Category, and Marketing teams to manage OSF, negotiate savings, and align investments with business goals
  • Maintain organised trackers, files, databases, budgets, POs, accruals, and investment phasing to enable accurate forecasting and cross‑functional collaboration
  • Provide customer/channel insights and ad‑hoc data support while ensuring all shopper communications receive required approvals (Brand, Legal, Regulatory, etc.)
What we offer
What we offer
  • Annual Incentive Plan (AIP)
  • Opportunity to self-enrol into Health Cash Plan
  • Private medical Insurance (if eligible by grade)
  • Enhanced parental leave and a supportive phased return-to-work program
  • Stakeholder Pension Scheme
  • Life Assurance Cover
  • 25 days + bank holidays
  • Holiday Enhancement Scheme
  • 1 Volunteering Day per year
  • Cycle to work scheme
  • Fulltime
Read More
Arrow Right

Wild Business Development Manager

As the Wild ANZ Business Development Manager, you will shape, scale, and acceler...
Location
Location
Australia , New South Wales
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Commercial experience, ideally cross functional with customer facing and category exposure
  • Proven track record in FMCG or similar fast paced retail environments
  • Strong experience in analysis, insights, and data-driven storytelling
  • Core Skills: Go to Market Strategy: Generates objective brand, channel, category and shopper insights. Translates data into strategic recommendations that reflect the Wild ANZ consumer
  • Data Literacy & Storytelling: Uses analytics to form compelling narratives and drive decisions
  • Integrated Media and Shopper Excellence: Ensures flawless delivery across media, shopper, PR, influencer, and instore execution
  • Commercial Strategy: Evaluates investment allocation and shared value opportunities
Job Responsibility
Job Responsibility
  • Wild ANZ Strategy & Business Growth Model: Collaborate with Wild Global to localise, develop and execute the strategy and build actionable, insight-led ANZ growth plans
  • Deliver strategy working with local & global marketing on demand creation & ANZ sales teams to unlock sales results
  • Work closely with global teams to shape the innovation pipeline for 2026 and beyond using Australian consumer, shopper, and category insights
  • Customer, Category & Shopper Insight: Support the CSP Lead with customer and category insights to shape strategy, pricing and range review outcomes
  • Act as the shopper marketing lead to deliver best-in-class instore activations and retailer-specific campaigns
  • Generate standardised monthly category reporting and collaborate with Sales to deliver insight-led retailer conversations
  • Partner with Sales teams to bring insight-led recommendations to retailers
  • Brand & Marketing: Ensure flawless planning and execution of media activities, partnering with the global team on asset creation and localisation
  • Redefine the ANZ influencer strategy to ensure always-on, culturally relevant, creator-led content
  • Explore and shape ambassador opportunities, collaborations and retailer partnerships, that align with Wild’s purpose and consumer base
What we offer
What we offer
  • Development opportunities
  • Benefits and a working culture that embraces diversity and is pioneering flexibility
  • Dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success
  • Opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally
  • Amazing discounts on external company products
  • Attractive employee referral reward program
  • Fulltime
Read More
Arrow Right
New

Asst. MT Channel Manager

The Channel and Shopper Marketing Assistant Manager manage the Cambodia Modern T...
Location
Location
Cambodia , Phnom Penh
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, Marketing, Economics, Management, or a related field
  • 1-2 years of trade marketing experience
  • Proficiency in business planning, forecasting, and trade promotion management
  • Strong understanding of category management and shopper insights
  • Intermediate to advanced Excel and PBI and data-analysis capability
  • Excellent negotiation, communication, and customer relationship-building skills
  • Results-oriented, analytical, and strategically driven
  • Resilient, adaptable, and capable of working in a dynamic market environment
Job Responsibility
Job Responsibility
  • Develop support plans to support each channel growth ambition
  • Conduct monthly business reviews with key accounts and distributors to monitor performance, gaps, and opportunities
  • Drive distribution, shelving, merchandising, and assortment targets based on Perfect Store standards
  • Budget and spending management
  • Manage budget and track investment efficiency by providing tracking report and ROI analysis
  • TTS & BMI Claim management and ensure 0 bypass
  • Drive data-driven decision-making using sell-in/sell-out data and shopper insights to plan the promotion by channel strategically
  • Provide weekly and monthly performance updates, gap analyses, and corrective action plans
  • Monitor competitor activities and recommend strategic countermeasures
  • Fulltime
Read More
Arrow Right

Home Care Indonesia Deputy Category Strategy Insight Manager - Fabric Expert

Drive sustainable category growth by translating shopper, customer, and channel ...
Location
Location
Indonesia , Banten
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–6 years in Category Management, Trade Marketing, or FMCG Insights
  • Strong analytical background (Nielsen, Kantar, POS data)
  • Skilled in negotiation support, portfolio/channel strategy, and planogram execution
  • Proficiency in Excel, PowerPoint, and visualization tools (Power BI/Tableau)
  • Analytical Rigor – Translate data into actionable growth insights
  • Strategic Agility – Forward-looking channel & portfolio planning
  • Storytelling & Influence – Build persuasive, insight-led cases
  • Execution Excellence – Deliver listings, planograms, and shelf compliance
  • Collaboration & Leadership – Build trust across functions and with retailers
Job Responsibility
Job Responsibility
  • Category Growth Strategies (CGS / CCGS): Localize CGS/CCGS into channel- and customer-specific strategies (MT, GT, Minimarket, HSM)
  • Create customer-facing category strategy packs and selling stories to support IBP and JBP discussions
  • Act as the voice of customer, channel, and shopper, translating insights into clear strategic choices and actions
  • Category Growth Management: Identify, align, and quantify category value drivers (CVDs) and prioritize growth levers by channel/customer
  • Deliver insight-driven shelf & e-shelf design principles (navigation, blocking, price ladder, pack roles)
  • Own objective assortment optimization (hero SKUs, delist/replace, range architecture) to improve conversion and productivity
  • Lead space planning and merchandising recommendations to maximize shelf productivity and shopper experience (incl. NRM levers where relevant)
  • Innovation / D4C / D4R: Ensure innovation pipeline is aligned upfront to CGS (right segment, pack-price, channel role)
  • Create innovation selling stories and define fit-for-channel & customer landing plans (assortment placement, shelving, visibility, rollout sequencing)
  • Capability Building: Contribute as a key member of the internal Category/Shopper CoP by building tools, templates, and best practices
  • Fulltime
Read More
Arrow Right