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The Walmart Shopper Insights team is looking for an experienced, strategic and passionate professional who can connect the dots to reveal new insights and elevate Unilever and Walmart growth. This is an exciting opportunity to drive engagement and growth with this priority customer across Unilever flagship brands. In this role you will represent the voice of the shopper, integrate Unilever shopper and category knowledge with custom research to provoke transformational business action and drive sustainable marketplace impact. As a Shopper Insights Manager (2A), you will be the expert on the Walmart shopper and provide best-in-class insights grounded in understanding omnichannel shopper behavior and decisions.
Job Responsibility:
Provide fact-based, strategic, shopper-centric points of view to inspire deeper shopper understanding
Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers and pain points
Connect the dots to build integrated, inspiring and insightful category growth stories to inform business decisions
Offer foresight rather than just insight, helping to shape the future through strategic thought leadership
Demonstrate research expertise by developing effective, efficient learning plans and selecting fit for purpose methodologies
Interpret and synthesize information across data/analytics platforms, primary and secondary research, trends, social media data, e-commerce and existing learning
Comfortable with sales, panel, and social media data
Leverage and tie together multiple data sources to deliver actionable learnings and insights against key business objectives and questions
Demonstrate holistic thinking, strategic agility and thought leadership with all levels of stakeholders
Develop strong collaborative partnerships with stakeholders to proactively identify business challenges and opportunities
Identify foundational and customer-specific knowledge gaps and create and lead a research agenda to deliver actionable insights
Requirements:
Proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches
Ability to match appropriate methodologies to business needs and insights questions
Experience and expertise in core market research principles – sample design, data collection and analysis techniques, appropriate action standards
Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative
Ability to mine cultural, socioeconomic, and category trends for strategic opportunity areas
Develop an objective point of view and feel comfortable sharing it, be seen as a strategic thought leader on the team
Interpersonal, listening, and influencing skills
Ability to collaborate with, and communicate to, a range of management levels
Communicate key learnings and recommendations in a clear and concise manner, both written and verbal communication
Passion for high performance and results driven
Demonstrate flexibility and agility, ability to respond to change, accept ambiguity and adapt to new situations quickly
Proactively partner with peers and cross-functional teams locally and remotely to maximize learning and impact
Take personal responsibility and accountability for execution and results
Proficient understanding of the digital and specifically e-commerce business landscape
Manage external suppliers to execute research projects efficiently
Superior skills in project management, end-to-end management of the research process
Minimum 5+ years total experience
primary research experience in CPG, retail, or Customer Development space
Bachelor’s degree required, Master’s preferred
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan which can include health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits