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I’m representing a PE-backed entertainment brand looking for an experienced Shopify Manager to take ownership of their Shopify channel and scale it to multi-million-pound annual revenue. This role is perfect for someone who thrives on data-driven decision making and has a strong commercial mindset. You’ll be responsible for driving profitable growth through conversion rate optimisation (CRO), paid media performance, and close collaboration with Digital, CRM, and Brand teams.
Job Responsibility:
Owning end-to-end Shopify performance, accountable for revenue, conversion, AOV, and profitability
Building and executing a Shopify growth roadmap, scaling revenue while maintaining margins
Leading a structured CRO programme, using analytics, user insights, and testing to optimise the customer journey
Partnering with Paid Media specialists to maximise PPC efficiency and ROI
Ensuring the Shopify experience fully reflects the brand, collaborating with Brand and Creative teams on campaigns, product drops, and seasonal launches
Working cross-functionally with Digital, CRM, Product, Tech, and Analytics teams to deliver joined-up customer journeys
Requirements:
Proven experience owning and scaling Shopify stores, ideally to £Ms in revenue
Strong track record in CRO and paid media optimisation
Commercially-minded, confident in managing performance KPIs
Experienced in cross-functional collaboration and using analytics to drive decisions
Nice to have:
Experience with fast-growth ecommerce or DTC brands is a plus