Sfmc Marketing Automation Specialist Job at Robert Half (Arlington)

Marketing Automation Specialist, Salesforce Marketing Cloud

The Marketing Automation Specialist, Salesforce Marketing Cloud is responsible f...

Location

United States of America , Rochester

Salary:

70197.00 - 105295.00 USD / Year

University of Rochester

Expiration Date

Until further notice

Requirements

Bachelor's degree in Communications, Marketing, Business Administration, IT or related field
A minimum of 5 years of related or relevant experience
4+ years of experience in digital marketing operations, marketing automation, or MarTech roles
3+ years of hands-on experience with Salesforce Marketing Cloud, including at least some of: Journey Builder, Email Studio, Automation Studio, Mobile Studio or SMS/MMS campaigns
Experience with: Building and managing data extensions
Basic SQL for segmentation and reporting
Personalization and dynamic content (AMPscript experience strongly preferred)
Strong understanding of email deliverability, list hygiene, and campaign performance metrics
Demonstrated ability to translate marketing requirements into technical solutions
Strong attention to detail, QA discipline, and documentation skills

Job Responsibility

Design, build, and deploy multi-channel campaigns in Salesforce Marketing Cloud using: Journey Builder, Email Studio, Mobile Studio, and Automation Studio
Translate marketing strategies and business requirements into technical specifications and campaign logic
Create dynamic and personalized content using AMPscript, Content Builder, and data extensions
Manage campaign setup including segmentation, scheduling, throttling, and channel mix
Perform quality assurance (QA) and testing (content, links, dynamic fields, rendering, and tracking) prior to launch
Serve as day-to-day administrator for Salesforce Marketing Cloud: User setup, roles, and permissions
Business unit configuration and folder structure
Sender profiles
Maintain and optimize data extensions, contact model, and subscriber configuration
Partner with Salesforce CRM admins and IT to ensure proper data flows, integration points, and alignment across systems

Fulltime

Marketing Automation Specialist

The Marketing Automation Specialist supports the marketing team by building accu...

Location

Panama , Panama City

Salary:

Not provided

EF Education First

Expiration Date

Until further notice

Requirements

1–3 years of experience in CRM marketing, marketing automation, or Salesforce Marketing Cloud
Hands-on experience with SFMC tools such as Email Studio, Journey Builder, and Audience Builder
Understanding of segmentation logic, subscriber data, and data extensions
Basic SQL knowledge preferred (query activities, segmentation logic)
Strong attention to detail and ability to work under tight timelines
Comfortable collaborating with marketing teams and translating requirements into build tasks

Job Responsibility

Build audience lists, data extensions, and segmentation criteria in Salesforce Marketing Cloud
Support the creation, QA, and deployment of journeys using Journey Builder
Translate campaign briefs into executable audience definitions and segmentation rules
Maintain consistent naming conventions, documentation, and data hygiene practices
Conduct QA on segmentation logic, suppression rules, and personalization fields
Monitor campaign performance and recommend improvements to audience logic
Collaborate closely with marketers, designers, and CRM partners to ensure accurate delivery of mass marketing campaigns
Troubleshoot issues with data availability, filters, and automation rules

What we offer

Hybrid Model – up to one day working from home per week after completion of initial training period
22 paid vacation days, in addition to 12 paid national holidays
Comprehensive health insurance. Eligible after 3 month probation period
World-class office facilities that include parking, in-house gym, coffee station, and collaboration spaces
Seasonal and monthly office events including Holiday parties, Summer Party, and Mix & Mingles
EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
STEP Program – Get an experiential travel opportunity in order to know more about our product from the travelers' perspective
Yearly tuition reimbursement up to 1500 USD
Discounts at local venues and businesses

Fulltime

Salesforce Marketing Cloud Campaign Specialist

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an ...

Location

United States , McLean; Richmond; New York; San Francisco; Chicago

Salary:

106700.00 - 146100.00 USD / Year

Capital One

Expiration Date

Until further notice

Requirements

Bachelor’s Degree or Military experience
At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing & messaging tools
At least 2 years of experience leveraging SQL queries to build target audiences
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
SQL, HTML, and CSS experience required

Job Responsibility

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

What we offer

comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Fulltime

Digital Marketing Specialist

We’re hiring a Digital Marketing Specialist to support growth‑focused, performan...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in digital marketing or marketing operations
Hands-on experience with Salesforce Marketing Cloud (SFMC)
Experience with email marketing, marketing automation, SEO, and social media
Familiarity with CMS platforms, WordPress, and SEO tools (e.g., Semrush or similar)
Strong analytical skills with experience using Google Analytics

Job Responsibility

Execute and optimize multi-channel digital marketing campaigns aligned with business growth goals
Manage campaigns across email, social media, paid media, and SEO
Test and optimize strategies to drive engagement, conversions, and lead quality
Build and manage email campaigns using Salesforce Marketing Cloud
Execute nurture journeys, segmentation, and one-off sends
Monitor deliverability, open rates, CTRs, and overall campaign performance
Support social media planning, publishing, and optimization across key platforms
Contribute to content development including blogs, articles, short-form video, and social posts
Ensure content aligns with brand voice and industry compliance standards
Support SEO best practices to improve organic search visibility

What we offer

medical
vision
dental
life and disability insurance
company 401(k) plan

Manager Content - Marketing CRM (HCP)

This role is responsible for developing and executing core marketing operations ...

Location

India , Hyderabad

Salary:

Not provided

Amgen

Expiration Date

Until further notice

Requirements

Master’s degree or MBA in a relevant field (Marketing, Business Administration, Computer Science, Information Systems, etc.)
10+ years of experience in marketing operations, marketing technology, CRM, or related functions, including at least 8+ years of direct people management and team leadership experience
Proven experience managing complex, cross-functional marketing operations in a global, matrixed organization – comfortable working across different countries and time zones.
Strong understanding of marketing compliance requirements, content workflows, and operational governance processes (e.g. familiarity with regulatory standards like CAN-SPAM, GDPR, data privacy)
Excellent communication, stakeholder management, and project leadership skills, with a track record of effectively engaging both technical and non-technical partners
Salesforce Marketing Cloud (SFMC): Deep expertise in SFMC modules including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Advertising Studio, and Cloud Pages. Ability to design customer journeys and marketing automations leveraging SFMC’s full capabilities
Salesforce Data Cloud: Hands-on experience with Salesforce Data Cloud for customer data management – including building and managing unified audience segments, data ingestion, and profile unification for use in campaigns
Data & Scripting: Proficiency in SQL/SOQL for querying and manipulating data, and in AMPscript or similar scripting languages to enable dynamic content and personalization in emails and landing pages. Solid understanding of data structures in CRM and campaign databases, and ability to solution data models for complex campaign logic.
Agile & Project Management: Experience with agile marketing methodologies and tools (sprint planning, Kanban boards, Jira/Trello, etc.), and the ability to manage projects through iterative development cycles. Strong skills in effort estimation, capacity planning, and resource allocation to meet campaign deadlines.
Technical Leadership: Ability to evaluate and adopt new marketing technologies or Salesforce platform features. Adept at troubleshooting technical issues in campaign execution and guiding the team on best practices and solution design

Job Responsibility

Oversee the end-to-end design, build, and delivery of multi-channel marketing campaigns using Salesforce Marketing Cloud and Salesforce Data Cloud
Ensure journeys across email, SMS, and digital channels are executed on time and meet quality standards, aligning with business objectives for personalized customer engagement
Provide expert guidance on campaign solution architecture and data modeling for complex campaigns
Design robust audience segmentation and data structures, leveraging Salesforce Data Cloud’s unified customer profiles and SFMC capabilities to enable advanced personalization and dynamic content in marketing journeys
Collaborate with data teams to ensure marketing data models are scalable and reliable
Lead capacity planning and effort estimation for the CRM campaign team, managing workloads through agile sprint cycles
Implement governance frameworks and quality assurance processes to uphold data accuracy, compliance, and excellence in campaign execution
Develop and recommend strategies for scalable, cross-brand campaign implementations
Establish standardized templates, components, and best practices that can be reused across brands and regions to drive efficiencies
Contribute to enterprise-wide marketing initiatives and drive continuous improvement efforts within the CRM execution team that enhance operational efficiency and stakeholder satisfaction

Fulltime

Marketing Automation Solutions Architect

As a Marketing Technology Solutions Consultant, you’ll play a key role in design...

Location

India , Bangalore

Salary:

Not provided

ResMed

Expiration Date

Until further notice

Requirements

7+ years of experience in the Salesforce ecosystem
At least 3 years hands-on in SFMC (architecture, design, implementation)
A degree in Marketing, IT, Computer Science, or related field (Master’s preferred) — or equivalent professional experience
Advanced proficiency in SFMC modules (Journey Builder, Automation Studio, Email Studio, Mobile Studio)
Expertise in Contact Builder, Data Extensions, AMPscript, and API integrations
Experience integrating cloud platforms (AWS, Salesforce Data Cloud, etc.) and data pipelines
Salesforce Marketing Cloud Consultant and Email Specialist certifications (preferred)
additional certifications in cloud platforms or CDPs are a plus
Strong communication and interpersonal skills with the ability to influence stakeholders and mentor team members
Comfort navigating ambiguity, driving decisions in fast-paced environments, and fostering a culture of innovation and continuous learning

Job Responsibility

Translate business goals into scalable, secure solution designs across Email, Mobile, Journey Builder, and OTT platforms
Design technical architectures, roadmaps, and documentation that align with enterprise objectives
Lead end-to-end Salesforce Marketing Cloud (SFMC) implementations, from discovery to optimization
Build and maintain integrations between SFMC, Salesforce CRM (Sales & Service Clouds), and external systems
Leverage tools such as Journey Builder, Automation Studio, Contact Builder, and APIs to deliver personalized customer experiences
Ensure consistency of implementation across business units while upholding platform best practices
Champion data governance policies to ensure privacy compliance (GDPR, CAN-SPAM, etc.)
Partner with Legal, Privacy, and IT teams to maintain high standards for data security and marketing ethics
Monitor campaign performance and technical platform health
Identify opportunities for process and performance improvements using data analysis and stakeholder input

Fulltime

Email Developer

We are looking for an Email Developer to join a healthcare organization in Irvin...

Location

United States , Irvine

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

3–6+ years of hands-on experience working in Salesforce Marketing Cloud
Strong ability to write, edit, and troubleshoot AMPscript independently
Practical experience building emails, configuring audiences, and managing Data Extensions
Familiarity with Automation Studio and supporting automated campaign workflows
Background working in multi-business-unit Marketing Cloud environments is preferred
Ability to join an active production setting quickly and contribute with minimal ramp-up time
Experience coordinating with internal teams including marketing, technical, and design stakeholders
Must be a builder-level email specialist rather than a strategy-only, coordinator, or non-SFMC marketing automation profile

Job Responsibility

Build, update, and deploy email campaigns in Salesforce Marketing Cloud using Content Builder for active student communication programs
Perform detailed quality checks before launch to confirm emails, links, personalization, and audience settings are production-ready
Develop and modify AMPscript to support dynamic messaging, conditional content, and tailored recipient experiences
Create, organize, and maintain Data Extensions used for segmentation, targeting, and campaign execution
Support Automation Studio processes and maintain scheduled workflows tied to recurring and one-time sends
Monitor and troubleshoot issues affecting email sends, journeys, or automations, resolving problems in a timely manner
Review campaigns already scheduled in production and help ensure delivery continuity across multiple business units
Partner with marketing, technical, and design teams to translate Figma-based creative assets into functional email builds
Work across shared Marketing Cloud environments with administrative access while following established deployment and governance practices

What we offer

Medical, vision, dental, and life and disability insurance
401(k) plan

Fulltime

Marketing Cloud QA Engineer

Location

India , Hyderabad

Salary:

Not provided

Fission Labs

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Computer Science, Engineering, or related field
5+ years of experience in QA engineering
at least 2+ years in Salesforce Marketing Cloud
Strong understanding of Salesforce Data Cloud architecture and data modeling
Proficiency in SQL, Ampscript, and scripting languages
Experience with test automation tools and frameworks
Familiarity with Agile/Scrum methodologies
Salesforce certifications (e.g., SFMC Specialist, Salesforce Administrator) are a plus

Job Responsibility

Design, develop, and execute test plans and test cases for SFMC and Data Cloud implementations
Perform manual and automated testing across various Salesforce modules including Journey Builder, Email Studio, and Audience Builder
Identify, document, and track software defects using bug tracking tools
Conduct regression, performance, and security testing to ensure platform stability
Validate data integrations and transformations between Salesforce Data Cloud and external systems
Collaborate with developers and architects to understand platform configurations and data models
Ensure data accuracy and integrity across marketing campaigns and customer journeys
Review and test Ampscript, SQL queries, and automation scripts used in SFMC
Participate in Agile/Scrum ceremonies and contribute to continuous improvement initiatives
Provide feedback on platform enhancements and new features from a QA Perspective

What we offer

Opportunity to work on technical challenges with global impact
Vast opportunities for self-development, including online university access and sponsored certifications
Sponsored Tech Talks & Hackathons to foster innovation and learning
Generous benefits package including health insurance, retirement benefits, flexible work hours, and more
Supportive work environment with forums to explore passions beyond work

Fulltime

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Sfmc Marketing Automation Specialist

Robert Half

Location:
United States , Arlington

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 20, 2026

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