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The ServiceNow Customer Experience (UX) Lead - ITSM is responsible for shaping, governing, and continuously improving the end-to-end customer and user experience across IT Service Management services delivered through ServiceNow. The role ensures ITSM processes, journeys and digital touchpoints are designed around user needs, driving adoption, satisfaction, and measurable business value. This role acts as the bridge between ITSM process owners, ServiceNow platform teams, service providers, and the business, embedding a 'customer-first' mindset into the way IT services are designed, trained, and delivered.
Job Responsibility
Own and define the ITSM customer experience vision across Incident, Request, Problem, Change, Knowledge, and Service Catalogue.
Design, document, and optimise end-to-end service journeys using user-centred and design-thinking principles.
Ensure consistent user experience across Employee Centre, portals, virtual agents, mobile, and notifications.
Champion accessibility, usability, and simplicity across all ITSM touchpoints.
Translate UX and business requirements into ServiceNow ITSM designs, stories, and configuration standards.
Work closely with ServiceNow architects and developers to ensure solutions align with ServiceNow OOTB best practices.
Influence roadmap decisions for ITSM, Employee Centre, Knowledge Management, Virtual Agent, and AI-enabled experiences.
Govern UX standards, templates, and patterns across the platform.
Act as the primary UX advocate for ITSM with senior IT, HR, and business stakeholders.
Run workshops, journey mapping sessions, and user research activities.
Collaborate with Service Owners, Product Owners, and Service Providers to embed CX into service design and operations.
Support and work closely with change management, communications, and adoption activities.
Schedule a programme of activities to Raise Awareness, Build Understanding, Increase Involvement, Create Anticipation through to MSP ITSM Transition and Recognise Effort and Adoption following Go Live throughout Hypercare.
Undertake Training Needs Analysis (TNA) through User Insights, ongoing diagnostics, current tooling statistics against To Be desired End User state to create a UX design, user stories, strategy, approach, and plan.
Develop and Deliver End User experiences to build anticipation and knowledge transfer towards transition Go Live including show and tells, recordings, workshops, cascaded knowledge transfer, and videos etc.
Create a library of End User materials such as User Guides, recordings, Happy and Unhappy path training materials.
Define and own UX metrics including CSAT, CES, NPS, adoption, deflection, and experience indicators.
Use data, feedback, and ServiceNow Performance Analytics to identify pain points and improvement opportunities.
Drive a continuous improvement backlog focused on user experience and value outcomes.
Benchmark UX maturity against industry best practice.
Establish UX governance for ITSM service design and release activities.
Ensure UX standards are embedded into Agile delivery, testing, and acceptance criteria.
Mentor and coach teams on customer-centric service design.
Requirements
Strong experience working with ServiceNow ITSM (in design, product ownership, consultancy, or leadership roles).
Deep understanding of ITSM processes (ITIL-aligned) and how users interact with them.
Proven experience in customer experience design, service design, or UX within IT environments.
Ability to translate customer needs into practical platform solutions.
Strong stakeholder management skills up to senior leadership level.
Experience working in Agile / product-based delivery models.
A pragmatic, can-do, hands-on style.
Nice to have
Hands-on experience with Employee Centre, Virtual Agent, Knowledge Management, Flow Designer, or Now Assist.
Familiarity with Human-Centred Design, Design Thinking, or Service Design methodologies.
Background in large enterprise or complex multi-supplier environments.
Experience defining or improving employee experience (EX) within IT services.
ServiceNow ITSM Implementation Specialist or equivalent experience
ITIL v4 (Foundation or above)
ServiceNow CSA
UX / Service Design / CX certifications (advantageous)