Service Channel Sales HVAC & REF

• Follow established sales processes and guidelines to promote and sell Alfa Laval’s HVAC & REF products and services
• Optimization and follow‑up of the new industrial heat pump installations to ensure the medium‑term service business
• Channel management and business development
• Analyze market trends and customer buying behavior to develop effective strategic sales plans with our partners aligned with divisional strategy and targets
• Engage with customers through regular visits, meetings, and interactions, focusing on understanding their needs and demonstrating the value of our solutions
• Manage your channels grid and proactively plan activities using our digital tools
• Develop value-based solutions that address customer needs, emphasizing Alfa Laval’s unique selling points, and follow up to close deals
• Use CRM and other digital tools consistently and effectively to support the sales process and inform decision-making
• Collaborate closely with experienced sales colleagues and team leaders to maximize results and share best practices
• Ensure market coverage and growth exploring new strategic partnerships if needed

• Degree in Industrial Engineering, Mechanical Engineering, or a related technical field (preferred)
• At least 2 years of experience in technical sales, business development, or channel sales, ideally within HVAC, refrigeration, or related industrial environments
• Strong commercial acumen with a proven track record of identifying opportunities and closing deals
• Influence skills to get results through others
• Able to develop long term commercial relationships
• Experience with sales through channels
• Familiar with service solutions sales, maintenance agreements, or aftermarket offerings is an advantage
• Data-driven mindset and confidence using digital sales and CRM tools
• Excellent communication skills in Spanish and English
• Valid driving license and willingness to travel extensively within Spain

Familiar with service solutions sales, maintenance agreements, or aftermarket offerings is an advantage