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SEO Specialist

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Disney

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Location:
United Kingdom , London

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Salary:

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Job Description:

The SEO Specialist/Supervisor plays a pivotal role in driving organic traffic and enhancing the visibility of Disney Store's six e-commerce websites. Collaborating closely with the Senior Marketing Manager and agency partners, this role leads day-to-day SEO operations, including technical support, on-site optimization, and performance tracking. By embedding SEO best practices across content, product, and site development initiatives, the SEO Specialist/Supervisor contributes to long-term organic growth and ensures Disney's digital presence aligns with its brand tone and customer-focused values.

Job Responsibility:

  • Lead day-to-day SEO operations, including technical, on-page, and content optimization
  • Develop and implement long-term SEO strategies in collaboration with the Senior Marketing Manager
  • Manage metadata implementation, internal linking improvements, and on-site content optimization requests while maintaining brand consistency
  • Collaborate with SEO agencies to align on strategic priorities, monitor performance milestones, and brief optimization requests
  • Coordinate SEO requirements across teams including Site Merchandising, Product Development, and Brand Marketing
  • Analyze and report on organic traffic, keyword rankings, and conversion performance
  • Support technical projects such as site migrations, URL structure updates, and schema markup implementation
  • Monitor emerging trends in AI-driven search experiences and evaluate their impact on site visibility
  • Collaborate with the Paid Media team to develop a holistic 'One Search' strategy optimizing Organic and Paid Search channels
  • Prepare and present monthly performance summaries and recommendations to marketing leadership

Requirements:

  • Proficiency in technical SEO, including site architecture, page speed optimization, and structured data
  • Hands-on experience with SEO tools (directly with, or similar tools)
  • Google Search Console, SEMrush, Screaming Frog, and Ahrefs
  • Working knowledge of Adobe Analytics and familiarity with HTML, CSS, and JavaScript fundamentals
  • Strong analytical skills with a data-driven approach to decision-making
  • Excellent organizational, planning, and time management skills
  • Effective communication and relationship-building skills across all levels of the business
  • Bachelor's Degree in Marketing, Business Analytics, Computer Science, or a related field
  • Strong background in SEO, preferably within e-commerce

Nice to have:

  • Certifications such as Google Analytics and Google Ads
  • Experience optimizing websites in multiple languages
  • Previous Disney experience or familiarity with Disney's global businesses
What we offer:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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