SEO Specialist, IKEA

IKEA

Location:
Sweden, Malmö

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

Save Job

Apply Position

Job Description:

The SEO Specialist will tackle e-commerce-specific SEO challenges while optimizing IKEA’s digital visibility on a global scale. This involves technical problem-solving, creating SEO strategies, and collaborating with content and product teams to align with IKEA’s digital growth goals.

Job Responsibility:

You’ll be a results-driven collaborator whose combination of creative thinking and technical skills will see you successfully optimize one of the world’s most visited websites
Approach SEO with a global mindset that considers the unique needs and challenges of optimizing IKEA.com in multiple markets
Collaborate closely with product and content teams to ensure SEO essentials are incorporated into the earliest stages of planning
Contribute to awareness and knowledge of SEO across the organization
Ensure search-friendly optimization of digital ventures and growth strategies, such as the transition to omnichannel experiences and the development of new digital products
Strengthen IKEA’s digital reach, allowing IKEA to meet target audiences at every stage of their searcher journey
Audit, identify and resolve technical SEO issues and bugs
Test scalable methods of optimizing content and resolving technical issues through effective usage of data sources and experimentation
Partner with Content Assignors, PR, Local SEOs, Merchandisers, Product Owners, and Communicators, providing search behavior insights, keyword research, and SEO best practices
Communicate and collaborate with vendors for optimal utilization of procured tools
Monitor performance and analyze data in the context of seasonality, world events, user behavior, algorithm updates, industry trends, and website updates

Requirements:

You understand the unique needs of e-commerce SEO and don’t shy from exciting challenges, such as boosting the organic visibility of the IKEA brand in 40+ markets
You have an advanced understanding of how SEO intersects with related fields as UX, SEM, Web Development, and Content Marketing
You have experience forming, pitching, and implementing competitive strategies based on SEO research and digital trends
You know how to optimize for search intent and user journey, approaching all assignments with a ‘customer-first mindset
You employ a data-backed and analytical approach to identifying opportunities and resolving website issues, and you’re used to reporting on key SEO metrics
Your knowledge of how to optimize for essential ranking factors is comprehensive, from schema markup to backlinks acquisition and local search
You’re thoroughly familiar with SEO and Web Analytics tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Majestic, Deepcrawl, Screaming Frog, and Excel
Your command of written and spoken English is exceptional, allowing you to communicate complex topics in multi-national environments

Additional Information:

Job Posted:
April 27, 2025

Expiration:
May 09, 2025

Employment Type:

Fulltime

Work Type:

On-site work

View All Jobs In This Company

Job Link Share:

SEO Specialist

IKEA

Location:Sweden, Malmö

Category:-

Contract Type:Employment contract