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Robert Half is actively partnering with an Austin-based client to identify an SEO Specialist (contract). In this role, you will own and optimize our organic search visibility across digital channels. This role will lead efforts spanning technical SEO, content strategy, and emerging AI-driven search experiences to drive measurable improvements in traffic, rankings, and conversions. This role is hybrid in Austin, Tx.
Job Responsibility
Own organic search strategy, including keyword planning and performance tracking
Monitor SERPs, competitors, and algorithm updates to inform optimization efforts
Conduct technical SEO audits and partner with technical teams to resolve issues
Optimize site structure, internal linking, and on-page elements
Lead SEO-driven content strategy, including keyword research and content planning
Analyze performance metrics (traffic, rankings, conversions) and report insights
Support visibility in emerging AI-driven search experiences
Collaborate cross-functionally with marketing, product, and engineering teams
Requirements
4+ years of hands-on SEO experience with ownership of organic search performance
Proficiency with Google Search Console and SEO tools (e.g., Semrush, Ahrefs, or similar)
Solid understanding of technical SEO fundamentals, including crawlability, indexation, site structure, and schema markup
Experience with keyword research, competitive analysis, and internal linking strategies
Analytical skills with the ability to translate data into actionable insights
Proven ability to collaborate cross-functionally in a fast-paced environment
Excellent written and verbal communication skills
Nice to have
Experience in e-commerce, marketplaces, or multi-sided platforms
Familiarity with CMS platforms and basic HTML
Exposure to AI-driven search optimization or generative engine optimization (GEO)
What we offer
Healthcare (medical, dental, and vision plans)
401(k) and retirement plans
Commuter benefits
Employee and vendor discounts
Employee Assistance Program (EAP)
medical, vision, dental, and life and disability insurance