Seo Specialist

Are you passionate about the customer experience and driven to optimise IKEA's performance as a leading omnichannel retailer? Do you thrive in leveraging AI, automation and data insights to drive efficiency and scale your impact?\n\nAbout this work area\n\nThe Growth & Marketing function is at the heart of IKEA's mission to deliver business results and reach our country and commercial objectives. We identify business opportunities and target segments across all channels to grow market share, create and execute marketing strategies based on true consumer insights to attract new customers, build a strong brand, retain current customers, and constantly grow loyalty.\n\nAs the SEO Specialist for IKEA Australia and New Zealand, you will contribute to our goals for growth and positioning by improving organic search optimisation across all digital channels where IKEA is present. You will be a data-driven, solution-oriented specialist with a passion for the customer experience, someone who:\n• Analyses, reviews and implements SEO changes and strategy to the digital channels to increase visibility on all major organic search players, using data, automation and AI-driven insights to focus on the highest-impact actions.\n• Co-leads the market Integrated Search agenda alongside paid media channel leaders, particularly SEM, reshaping customer journeys and creating stronger efficiencies between search efforts, including identifying where SEO and Paid Search together can drive better results and more efficient use of resources.\n• Researches, analyses, benchmarks and follows up the search engine area and implements recommendations by keeping updated on new search engine algorithms and scoring updates, and exploring how emerging AI and search technologies may impact IKEA's visibility.\n• Performs ongoing keyword research and identifies improvements for content optimisation, using tools and AI-assisted workflows where appropriate to work efficiently at scale across two markets.\n• Collaborates with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommends content improvements, helping teams prioritise changes and making it easier for them to apply SEO best practices in their day-to-day work.\n• Contributes, collaborates and implements global SEO projects on a local level, balancing global frameworks with local market needs and ensuring that the most impactful initiatives are delivered first.\n• Periodically reports on SEO key performance indicators such as Google keyword ranking, organic visits, engagement metrics and landing page performance.\n• Acts as a member of the E-commerce team and proactively contributes to E-commerce plans and outputs in order to deliver to common objectives and goals.