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Seo Specialist

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Robert Half

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Location:
United States , Nashville

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Category:
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Salary:

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Job Description:

We are seeking a strategic and technical SEO Specialist for a 6–9 month contract with a prominent healthcare client based in Nashville. This role is ideal for a specialist who thrives on improving organic visibility and navigating the unique content requirements of the healthcare sector. You will be responsible for executing on-page, off-page, and technical SEO strategies to drive high-quality traffic and patient acquisitions. This role requires a hybrid schedule, with three days per week spent onsite at the client's Nashville office to collaborate directly with the internal marketing and content teams.

Job Responsibility:

  • Develop and execute comprehensive SEO strategies tailored to healthcare services, ensuring all content aligns with search intent and patient journeys
  • Conduct regular site audits to identify and resolve issues related to crawlability, site speed, mobile-friendliness, and structured data
  • Partner with content creators to optimize blog posts, service pages, and provider profiles for relevant keywords while maintaining medical accuracy
  • Perform deep-dive research to identify high-value healthcare terms and long-tail phrases that drive qualified traffic
  • Manage and optimize local search presence and Google Business Profiles for multiple clinical locations
  • Monitor and report on key performance indicators (KPIs) such as organic rankings, traffic, and conversions using industry-standard tools

Requirements:

  • 3+ years of dedicated SEO experience, preferably within a highly regulated industry like healthcare or finance
  • Proficiency with tools such as Ahrefs, Semrush, Moz, and Screaming Frog
  • Advanced knowledge of Google Search Console and Google Analytics 4 (GA4)
  • Experience managing SEO within platforms like WordPress, Drupal, or custom enterprise CMS environments
  • Understanding of HIPAA compliance and the "Your Money or Your Life" (YMYL) content standards as they relate to Google’s E-E-A-T guidelines

Nice to have:

  • Experience with local SEO for multi-location healthcare systems
  • Basic understanding of HTML/CSS as it relates to SEO implementation
  • Familiarity with project management platforms like Workfront or Jira
What we offer:
  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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