SEO Specialist, Robert Half

Robert Half

Location:
United States, Minneapolis

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a skilled SEO Specialist to enhance the online visibility and performance of our digital platforms. This role involves optimizing content and technical elements to align with best practices, ensuring a strong online presence for our organization. Based in Minnesota, this position offers the opportunity to contribute to impactful digital strategies.

Job Responsibility:

Conducting keyword and topic research to understand consumer intent
Developing and implementing SEO content plans
Performing on-page optimization
Delivering geo-targeted recommendations for local search visibility
Creating actionable insights from tools like Adobe Analytics
Optimizing website architecture
Identifying competitive gaps
Aligning SEO with content, social, and search advertising strategies
Partnering with cross-functional marketing teams to ensure best practices are integrated
Regularly reporting on organic performance
Developing off-site optimization strategies to drive search visibility
Managing PPC campaigns
Providing data-driven optimization recommendations for improving spend effectiveness
Staying current on SEO trends through local and national communities

Requirements:

Bachelor's degree in marketing, business, or related field, or equivalent experience
Experience leading and managing teams
3+ years of SEO experience, with a blend of technical and content expertise preferred
Proven track record of delivering projects on time and within budget
Strong communication and collaboration skills
self-motivated and open to coaching
Highly organized with attention to detail and critical-thinking abilities
Proficiency in quantitative/qualitative analysis, storytelling with data, and tools like Excel and PowerPoint
Proficient with: Adobe Analytics or Google Analytics
Keyword research tools: AdWords Keyword planner, Google Trends
Google Search Console (Webmaster Tools)
Ahrefs
Moz and Open Site Explorer
Screaming Frog

Nice to have:

Consumer brand experience
Adobe Analytics experience
Enterprise SEO tool (BrightEdge, Conductor)
Team and project leadership

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan
Free online training

Additional Information:

Job Posted:
May 24, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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SEO Specialist