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The SEO Specialist is a vital member of the Digital Marketing team, managing the full funnel from technical foundations to GEO (Generative Engine Optimisation). This is a highly "hands-on" role where you are not just managing vendors, but actively executing on-page and off-page strategies. We are seeking a revenue-driven marketer who understands that SEO is not just about traffic volume, but about generating a high-quality pipeline and capturing high-intent demand to drive the company’s bottom line.
Job Responsibility:
Full-Funnel Search Strategy: Develop and execute a search strategy covering traditional SEO and GEO for AI-driven platforms
High-Intent Demand Capture: Focus on capturing decision-stage intent to ensure organic channels contribute meaningfully to the sales pipeline
Content & GEO Optimisation: Partner with content creators to optimize for featured snippets and AI citations, ensuring all output aligns with E-E-A-T principles
Technical & On-Page Execution: Conduct hands-on audits and implementations regarding site structure, page performance, and crawlability
Growth Testing: Maintain a proactive testing mindset—identifying new opportunities for organic growth and executing experimental strategies to stay ahead of search trends
Performance Tracking: Monitor traffic quality and keyword rankings with a strict focus on conversion and revenue contribution
Requirements:
Experience: At least 5 years of experience in SEO or search-focused roles, with strong preference for agency backgrounds
Mindset: Strong focus on revenue impact and business outcomes
Culture Fit: High resilience and a growth-oriented mindset, with comfort in fast-paced environments
Technical Skills: Strong proficiency in keyword research, search intent mapping, and SEO tools such as Ahrefs, SEMrush, and Google Search Console
Innovation: Familiarity with AI-powered search ecosystems and emerging GEO (Generative Engine Optimization) practices is highly valued
education: Bachelor Degree
Nice to have:
Familiarity with AI-powered search ecosystems and emerging GEO (Generative Engine Optimization) practices is highly valued