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Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets, within the demanding iGaming sector.
Job Responsibility:
Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets
Build and execute an ambitious SEO roadmap
Analyze North American SERPs, conduct market research, and run competitive benchmarks
Lead site migration and/or redesign projects
Monitor and analyze performance (traffic, rankings, conversions)
Conduct in-depth technical audits
Analyze link profiles
Define relevant keyword and internal linking strategies
Establish a 'Test & Learn' culture
Act as the go-to SEO expert
Collaborate with developers
Contribute to the continuous improvement of our global SEO processes
Requirements:
2-4 years of confirmed experience in SEO, with a strong technical focus
Fluent English (C1 level or higher required)
Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools)
Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis)
Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO
Proven experience in managing migrations and/or redesigns of high-traffic sites
Deep understanding of E-E-A-T concepts and their practical application
Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly
Experience with or strong understanding of Google Discover and/or Google Top Stories
Analytical & Problem-Solver
Proactive & Organized
Excellent Communicator
Passionate about SEO
Nice to have:
Knowledge of the iGaming sector or previous experience in highly competitive markets (US/UK)
What we offer:
Competitive salary
Hybrid work model (up to 2 days/week remote after the onboarding period)
Personal laptop (PC or Mac of your choice)
100% reimbursement of public transport costs (Navigo pass)
Meal vouchers (Swile card, €12,10/day worked)
55€ for Wellness & cultural activities
An international, dynamic, and friendly work environment
A high-responsibility role with a direct impact on performance