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Robert Half Logo Robert Half · -

SEO Marketing Manager

United States, New York, NY or Chicago, IL 53.00 - 58.00 USD / Hour · Job Posted May 09, 2026
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Job Description

The SEO Marketing Manager will play a critical role within an in-house paid media team that operates as an internal agency, supporting multiple lines of business to deliver a unified and high-impact digital marketing strategy. This individual will lead the development, execution, and optimization of large-scale search marketing campaigns focused on customer acquisition and business growth. This role requires a hands-on, data-driven marketer who can confidently manage both strategy and execution while partnering closely with cross-functional stakeholders. The ideal candidate brings strong analytical thinking, attention to detail, and the ability to operate autonomously in a fast-paced, highly regulated environment.

Job Responsibility

  • Own end-to-end execution of search marketing campaigns, including strategy development, implementation, optimization, and performance reporting
  • Develop and execute keyword strategies, audience targeting, bid management, and landing page alignment to drive acquisition-focused outcomes
  • Manage large-scale media budgets, including forecasting, pacing, and reconciliation
  • Analyze campaign performance data to generate insights, identify optimization opportunities, and refine strategies
  • Build and present clear, data-driven recommendations to senior stakeholders across multiple lines of business
  • Partner closely with internal marketing, analytics, and product teams to align campaigns with broader business objectives
  • Lead testing strategies, including hypothesis development, A/B testing, and continuous optimization
  • Ensure adherence to internal processes, compliance standards, and paid media best practices
  • Support new and emerging business initiatives by building and launching search programs from the ground up
  • Foster collaboration and knowledge sharing across teams to drive innovation and continuous improvement

Requirements

  • 5+ years of experience in search engine marketing, preferably at an agency or managing large-scale enterprise campaigns
  • Proven experience managing acquisition-focused paid search programs with significant budgets
  • Strong hands-on experience with Google Ads and Microsoft Ads
  • familiarity with platforms such as SA360, Adobe, or Marin is a plus
  • Demonstrated ability to analyze complex datasets, draw insights, and translate findings into actionable strategies
  • Experience working in regulated industries such as financial services or healthcare is preferred
  • Exceptional communication and presentation skills, with the ability to influence senior stakeholders
  • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
  • Proactive, self-starter mindset with the ability to work independently and drive initiatives forward
  • High attention to detail, critical thinking skills, and a passion for testing and optimization
  • Google Ads certification preferred

Nice to have

  • familiarity with platforms such as SA360, Adobe, or Marin is a plus
  • experience working in regulated industries such as financial services or healthcare is preferred
  • Google Ads certification preferred

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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