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Better Placed Ltd - A Sunday Times Top 10 Employer! Logo Better Placed Ltd - A Sunday Times Top 10 Employer! · IT - Software Development

Seo Manager

United Kingdom, Manchester · Job Posted June 29, 2026
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Job Description

Define and own the SEO strategy, working with local technology and marketing teams to implement. Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand. Audit the technical set-up of each of the brands and define a recommended approach to optimising technical SEO and on-site strategy. Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential. Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support ranking improvements. Summarise, analyse and present results, using the findings to feed back into strategy. Manage and work with external partners and agencies to maximising output and performance as required. Adopt a continual 'test and learn' approach to all SEO activities. Research competitor activity and reporting on findings, gap analysis, etc.

Job Responsibility

  • Define and own the SEO strategy, working with local technology and marketing teams to implement
  • Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand
  • Audit the technical set-up of each of the brands and define a recommended approach to optimising technical SEO and on-site strategy
  • Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
  • Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support ranking improvements
  • Summarise, analyse and present results, using the findings to feed back into strategy
  • Manage and work with external partners and agencies to maximising output and performance as required
  • Adopt a continual 'test and learn' approach to all SEO activities
  • Research competitor activity and reporting on findings, gap analysis, etc.

Requirements

  • Strong technical knowledge and understanding with a flair for all things digital
  • Experience in user experience and website optimisation, usability studies and A/B testing
  • Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
  • Driven, self-starter
  • Effective and engaging communicator
  • Excellent relationship building skills

What we offer

  • Bonus
  • PMI
  • 25 days holiday (+8 BH)
  • Huge discounts across multiple brands
  • Fantastic office environment
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