SEO Manager

• Define and execute the local SEO strategy with a focus on driving organic growth and visibility
• Perform search demand analysis and competitive analysis to uncover growth opportunities
• Monitor and report on SEO performance using dashboards and SEO-tools
• Troubleshoot, identify, and communicate SEO improvement opportunities
• Stay on top of SEO trends, including AI-driven search and conversational platforms
• Collaborate with content teams, training and guiding them to apply SEO best practices
• Contribute local insights to group-wide SEO strategies
• Support implementation to drive qualified traffic and business growth
• Collaborate with colleagues and cross-functional teams
• Take ownership of technical SEO performance by proactively monitoring key metrics

• Proven experience in working with SEO and hands-on technical SEO
• Strong understanding of analytics and reporting, able to translate data into strategy
• Experience in collaborating with cross-functional teams (e.g. content, developers, marketing)
• Excellent communication skills in Swedish and English, both spoken and written
• A proactive, curious mindset, adaptable to changes in the search landscape
• Ability to manage priorities, balance detail with big-picture goals
• Independent and solution-oriented, while also thriving in a team environment
• Comfortable taking the lead on SEO projects and open to close collaboration with colleagues

Eager to explore new opportunities (like GEO/AEO)